Embracing AI and Authenticity in Creative Branding and Storytelling

Josh Reyes is a seasoned graphic designer with over ten years of experience in the marketing and creative industries. Beginning his career with Warner Music, he has worked with major brands like PacSun and Live Nation, crossing sectors from entertainment and fashion to finance. Recently, Josh took a leap into entrepreneurship by founding his own agency, Asymtry Studio, where he combines his extensive in-house experience with his passion for helping brands find their visual identity.

Joseph Cornell is a film production veteran with a background in documentary and television storytelling. He has a keen interest in showcasing the human elements of brands through video. Joseph founded Traveling Tribe Media, a creative agency that leverages his decade-long experience to help businesses use video to tell their stories and authentically connect with audiences. He has worked on documentaries like "Humans and Other Animals," showcasing the similarities between humans and animals.

Episode Summary:

Join host Taylor Wilson as she dives into the dynamic world of branding and visual design with new agency owners, Josh Reyes of Asymtry Studio and Joseph Cornell of Traveling Tribe Media. This fast action and packed episode uncovers how these creative professionals are navigating their new entrepreneurial ventures while leveraging their vast experience in graphic design and video production. As they share their personal journeys, they explore the integration of AI in creative work, discuss trends like modern retro in design, and the rising demand for authenticity in branding strategies.

In this super info-packed episode of Talking Shizzle, Taylor Wilson leads an insightful chat on brand differentiation through visual identity and storytelling. Josh Reyes emphasizes the importance of core values in developing a brand's visual identity, while Joseph Cornell goes into the art of storytelling to build a connection with audiences. Together, they address the evolving landscape of creative work in 2025, highlighting how small businesses can leverage design and video to cut through market noise.

Key Takeaways:

• Embrace Change: Both guests highlight the necessity of adapting to AI as a powerful tool for creatives, providing both opportunities and challenges.
• Core Values First: Josh Reyes notes that a brand's essence and core values should precede visual identity to truly differentiate in a crowded market.
• Human Connection: Joseph Cornell stresses storytelling as a way for brands to express their human side, making their core values resonate with audiences.
• Authenticity Matters: The discussion reveals a trend toward authenticity, with businesses favoring genuine content that reflects true brand personas over highly polished productions.
• Modern Retro Trends: Josh Reyes identifies the resurgence of 90s and Y2K design influences, reimagined through a contemporary lens for today's market.

Resources:

• Asymtry Studio Instagram
• Traveling Tribe Media Instagram
• Creative Shizzle Website

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Transcript

:00:03 B: Hey, hey, hey, all you lovely people out there.

0:00:07 Taylor Wilson: I know you’ve got a lot going on in your day and you have big dreams for your brand.

0:00:12 B: Are you ready to talk some shizzle and learn some shizzle from entrepreneurs, leaders, change makers, and overall interesting people who.

0:00:23 Taylor Wilson: Like to shake things up?

0:00:24 B: I’m your host, Taylor Wilson, founder of Creative Shizzle, and I’m stoked to bring.

0:00:29 Taylor Wilson: You a fresh episode of Talking Shizzle today.

0:00:33 B: This show is all about helping you.

0:00:36 Taylor Wilson: Think differently so that you could grow your business or your cause.

0:00:42 B: Check us out on the web at creativeShizzle.com now let’s get into it and talk some shizzle.

0:00:51 Taylor Wilson: All right, guys, we’re rolling here today. I’m excited to talk to a couple of new agency owners. This is fun because I’m an agency owner and I’ve got Josh Reyes and Joseph Cornell on with me today. And you guys both have recently, like, within the last year or two, I think, started an agency, right?

0:01:11 Josh Reyes: Yep, that’s right.

0:01:13 Taylor Wilson: Well, congratulations. It’s a big leap. And I love talking to other agency owners who are kind of like, figuring it out and, you know, like, kind of fine tuning your craft and figuring out how to, like, scale that to clients and stuff. So the Internet is a funny thing too, because I think you guys maybe found us on Reddit, our podcast on Reddit or YouTube or something like that, and then we connected and we’re like, yeah, podcast together.

0:01:37 Taylor Wilson: So it’s. It’s good to have y’all here. Let’s start with you, Josh. Give us a. Give us a quick kind of background on who you are and what you’re about.

0:01:45 Josh Reyes: So my background in the marketing and creative realm is primarily within graphic design. I’ve been in the marketing industry, the creative industry for about 10 years now. I’ve worked with some pretty decent sized brands. Warner Music was one of my first gigs. I’ve worked with pacsun. I’ve worked with Live Nation. So kind of different, different realms. It’s from entertainment, you know, music and fashion to even finance.

0:02:16 Josh Reyes: So I’ve been primarily in, in house team, serving as, as a, you know, design contributor within those teams. But, you know, I think pretty early on I definitely knew that I was just kind of destined to kind of just go out on my own. I just knew that I wanted to do that. I loved the experience. I love the people that I worked with. Fantastic teams, fantastic, talented creatives. Learned so much from all of them.

0:02:47 Josh Reyes: But I just knew that that setting just wasn’t quite right for me and I knew that I wanted to start an agency at some point in my career. I didn’t know when. I just knew at some point. And I think last year I kind of got to that point, and I was just like, I need. I’m ready. I’m ready to take the sleep. Maybe I’m actually not ready, but I’m going to take the leap right now.

0:03:08 Taylor Wilson: So, yeah, that’s how it goes. You’re just someone who has the bug, I think, and then you’re never really ready. But one day you just have to.

0:03:16 Josh Reyes: Rip the band aid off.

0:03:18 Taylor Wilson: Okay, cool. I’ve got some questions for you as we get into, like, sort of like, in house versus transitioning into agency and, like, the state of design today. And, Joseph, so you focused. You’re at Traveling Tribe Media. You also started your agency. Like, tell us about who you are, what you focus on and what you’re about.

0:03:37 Joseph Cornell: Right. So I have a background in film production and documentary production and television as well, where we are telling stories. So I’ve been telling stories for. About causes and about characters for, you know, about 10 years and shaping them visually and thematically. And so now I’m more interested in taking that knowledge and experience and applying it for brands to help show the human side of their brand, putting a face to their brand and showing how they can show up sort of like as the Mr. Miyagi or the Obi Wan or Rafiki to guide their clients to sort of overcome their obstacles and achieve their goals.

0:04:21 Taylor Wilson: I love it. Do y’all watch Cobra Kai? This is a total side note, but I’ve been really into Cobra Kai this year, and so Mr. Miyagi’s been on my brain.

0:04:32 Josh Reyes: Nice, nice, nice.

0:04:36 Taylor Wilson: Okay, so, Joseph, let’s start with you a little bit about video, because I think that in this world of AI and, like, it’s so easy now to, like, oh, I’ll just go, like, make this quick graphic or I want both of your takes on this, or I’ll, like, I’ll do this video. Like, AI video. I think that the human experience, you said something about, like, showing the humans behind the brand is going to be more important than ever before.

0:05:05 Taylor Wilson: And I really think that people are going to get, like, kind of like, yeah, I’ve seen it before. Like, it’s so, like, that’s. That’s fake. You know, I think we’re going to start having, like, more of our Sprague senses come up about that.

0:05:16 Josh Reyes: Oh, yeah.

0:05:17 Taylor Wilson: What are some of the ways that you can work with? Let’s just say like, let’s just take a brand that doesn’t feel very human and use video to show the human behind it. And maybe you’ve done a project where you know, you’ve like had to approach it, approach a brand that way and like figure out how to, how to show their story with video. How do you go about it?

0:05:38 Joseph Cornell: Right. I’m trying to think of like a specific brand that doesn’t really feel very human but, but also speaking like specifically to AI, you know, I have a lot of mixed feelings about it. I think it unlocks a lot of possibility for small creators and for brands that maybe don’t have the budgets of mega corporations to produce in that way. And there’s ways that I think be sort of ethically integrated into workflows to create content and ads.

0:06:06 Joseph Cornell: And then there’s also ways that you can do it to just, you know, replace jobs and other types of things like that and remove the artists from creating the art. You know, like one thing, an application that I think serve would serve businesses very well in both. Adding the human element to their branding would be video clones, I think is something that we’re going to be seeing a lot more of and it’s going to give opportunities for founders and CEOs that don’t have time to show up and schedule and set up the lights and cameras and microphone.

0:06:41 Joseph Cornell: They’ll be able to sit down, shoot a five minute video one day and capture their image and their voice and their mannerisms and everything and then be able to input text and generate a video where they can show up regularly every day if they want to. We’re still very authentic, but removes the hassle of actually creating and shooting the.

0:07:07 Josh Reyes: Videos on a daily basis.

0:07:09 Taylor Wilson: Have you done that yet?

0:07:11 Joseph Cornell: Yeah, I’ve experimented a bit with that. I’ve shot a few videos just to test it out. I have a colleague that does a similar thing for a physical rehab clinic where they have their therapists, you know, record their clone video and then they can go in and they can put in different types of techniques or advice or talk about the different services and therapies they offer. It’s right now the point where you can’t necessarily just put that out. It gets kind of, it gets kind of weird. But if you, if you’re cutting to B roll and other like stock footage, even, you know, it sort of does become seamless.

0:07:49 Taylor Wilson: This is random, but going back to your background in documentaries, I like a lot, I really like documentaries. What’s like a really cool one that you worked on or Something that you really liked the story of.

0:07:59 Joseph Cornell: Yeah. So the paper film, that documentary that I worked on was Humans and other Animals, and that’s available to stream right now on the major streamers. But yeah, that was really fun. We got to travel quite a bit for that. We got to meet so many different scientists and, and researchers in respective fields with different animals, everything from like crows to, to coyotes and prairie voles and getting into actually how human they are as well and all the different types of similarities.

0:08:33 Joseph Cornell: It’s actually amazing. But even though parables have their own language with syntax and that we can. That scientists have recorded that and been able to transcode some of it with AI programs.

0:08:45 Taylor Wilson: Okay, Josh, your take on AI as a graphic designer. Anything interesting that you’re seeing or even feeling or thinking about as our world evolves? With AI getting sort so much into.

0:09:00 Josh Reyes: Marketing, for the most part, I am really trying to embrace AI. I feel that it is. It’s this new tool that’s been introduced into our sphere as creatives that we must adapt to. I do have mixed feelings about it as well in certain aspects, but as I kind of take stock of those things, you know, they’re definitely tied into the old environment of, you know, the marketing and creative space and, you know, involving the loss and replacement of jobs through AI, I feel like in a way, so many designers, I mean, even myself have, have experienced that impact because those simple things that, you know, you or, you know, that small number of people on the creative team could do can now be easily done by any random admin person with a canva account. You know, and so I think at first I definitely had some mixed feelings about it, but being a newly minted agency owner, I wear multiple hats.

0:10:16 Josh Reyes: I am, yes, I do have a design background, but now I’m a business owner. I’m a marketing director, you know, a creative strategist. Now I have to use AI to manage all of these things and to execute on them as well. Bottom line, I think it’s an incredible. And it’s an incredible new technology that is constantly getting better every day. And I feel that it’s really, really important to embrace it and to leverage it for your own success.

0:10:49 Taylor Wilson: Yeah, I, I fully agree. And I like that you said like, I now I’ve got this new lens. As a business owner, you’re like, you got to figure out how to embrace things, how to shift with the change and how to like, run. Be a creative, but run a business. And you know, that’s not always something. Like, it’s not Easy to run a business, especially sometimes if you are a creative. Sometimes like your brain works in a different way and you’re like, oh, I have to do quick books. But you have to, and you have to figure out how to like be as efficient as you can while also giving yourself creative space. I have found so words are more my love language. So like I’ve got a design team, but I’m not the best designer.

0:11:36 Taylor Wilson: I have an eye for it, but like I really get into, into words and brand strategy and story. And I have just found that like with AI, I can take the work that used to take like a week and do it in a day. And that makes me be able to serve more small businesses, you know, because like you can just work a little bit faster, you know. So I, I’m on board with you guys. I think it’s all about like, how do you embrace it? It’s out of the box, like it’s not going back in the box. So I think people who figure out how to embrace it will be fully employable.

0:12:12 Taylor Wilson: Okay, so let’s get a little bit into brand and cutting through the noise. I want to get your perspectives and talk a little bit about like what makes a brand voice unique. How do you think businesses can develop a personality that resonates rather than just like blending in? Because one of the things that I’m noticing is like there’s a thousand products for every sort of like need. Particularly I do a lot of B2B sass and I’m like, oh, there’s another one. Oh, there’s another one. Oh, there’s another one. They all sort of do the same thing.

0:12:42 Taylor Wilson: How do you get around that?

0:12:44 Josh Reyes: I think for a company to really cut through the noise, I think it’s so important to understand their brand voice and understand their essence of core values for what they’re trying to provide. And then on top of that, in a more technical way, I think it’s really important to understand what their promise is, understand how, what they’re delivering on product wise, how that is different from, from their competitors.

0:13:17 Josh Reyes: It’s different from. It’s the brand promise and the brand. I guess essence is they’re, they’re two separate things, but they’re two really important things that I feel are able to be, are, are able to be the foundation of our EA Straw brand. Just understanding those core values being very consistent with what they offer, what are their pillars of what they offer as a company, but then also how they, how they are different from their competitors, really being able to define that through messaging, through visuals, that’s the most important part. And that’s the way they can cut through for sure.

0:13:56 Taylor Wilson: Going into like specifically individuals, how do you approach doing that just through the visual communication?

0:14:05 Josh Reyes: Well, for any kind of visual campaign, visual brand, visual identity, it all starts with understanding those foundational aspects of the brand. So brand voice, brand essence, brand mission, all of those things are really, really important to establish your visual identity because you can, you know, there can be plenty of examples out there of brands, especially new brands with very great visual identity.

0:14:40 Josh Reyes: But the problem is they’re not really cutting through the noise because there are so many similar companies out there with very similar branding, with very similar consistency within their visual brand. But what really makes a strong brand is really understanding your values, really understanding what you promise your potential customers and your current customers, and building the visual brand based on those core values. So, you know, like, even from, even from color choices, visual references of kind of like design era references, you know, like if a company is wanting to say, oh, I want to incorporate kind of 70s flower power designs, because that’s reminiscent of, you know, the civil rights movement, or not the civil rights movement, but like activism during times of war.

0:15:41 Josh Reyes: And one of our core values is, you know, standing up for world. You know what I mean? It’s just like all of those core values are so important to really establish first as a brand, as leadership of a company or ownership of a company before you can kind of step into developing your visual identity.

0:16:01 Taylor Wilson: I love that you mentioned that, that you have to like figure out the values and the words and all of that first. I fully agree, like design comes after that to support, I think what that promises. So I really love that you said that. Yeah, yeah, no, fully, fully behind that. So Joseph, like what, how do you do that through video? So like, let’s take it more into like the video communications and differentiating.

0:16:30 Joseph Cornell: Right? So I, I think that it starts with the brands identifying the core values and then it goes through like the visual branding that, that, you know, what like Josh does with, you know, setting up the graphics, setting up the, the, the identity guidelines and then going from there to conceptualize different video strategies that would, you know, promote those core elements standing out from other businesses. I think that really it is locking into story and shaping that in ways that resonate with audiences.

0:17:07 Joseph Cornell: Because I think that audiences and like, it’s no secret, like people love video, that that’s our favorite leisure time activity right now. We’re scrolling all day on Instagram or TikTok or YouTube and then only broken up by video ads. And then at the end of the day, we were tired of the couch or bed and watch Netflix or something like that. So during all that time, we want to. We’re building these parasocial relationships. And so I think that’s.

0:17:34 Joseph Cornell: That’s sort of what we want to do for brands is create, you know, sort of show them either as the guide or as the friend that they want, or if we’re incorporating characters into these ads, like, the audience is going to project themselves as that individual, the protagonist or hero or whatever that is experiencing the type of issues that the brand solves. And sometimes it’s just that they’re hungry or they want to find the best margarita. And, you know, if your brand can help them find that, that’s a great start.

0:18:07 Taylor Wilson: Yeah, well, I think it’s like, video is a way for people to interact more. Like, I. Like. I think of it as, like, they can escape into the story better, like, the best through video. So even if I’m watching, like, let’s say I’m watching a Chili’s commercial, and it makes me want to go get that, like, el presidente margarita, you know, I think they’re back. I don’t know. The commercials are on lately. And it’s just like, even something as simple as that, like, yeah, it’s taking me into this new place and, like, realm of escape almost where I’m like.

0:18:44 Taylor Wilson: Like, I’m going into that space. Like, yeah, like. And I. It takes. I mean, escape into a different place in my mind. And I think that’s. It sounds to me like. And maybe we’re sort of saying this is when you’re building a brand and you’re trying to differentiate words, purpose, promise, then visual communication and design. And then once all of that is sorted out, that’s when video comes in. So it’s almost like you have to have these, like, the foundation and, like, then another brick and another brick and another brick, and you, like, lay these bricks to make the whole building.

0:19:24 Taylor Wilson: All right, so let’s talk about. Talked a little bit about video, the artist, storytelling. Let’s talk about some. I don’t know, some trends. Maybe I want to go a little bit off of a script from our notes for a little bit, because I want to talk about what y’all are seeing. We talked about AI, but I want to talk about any other trends you’re seeing in the creative space this year that you’re finding really interesting, both from a design perspective and from a video perspective.

0:19:56 Taylor Wilson: Anything else beyond AI, that’s piquing your interest.

0:20:01 Josh Reyes: I find it really interesting kind of seeing basically modern retro as far as. Yeah, maybe 10 years ago, we saw the kind of trend of mid century design and all that stuff. Now you’re seeing references from, from the 90s, from the early. From the Y2K era, but it’s through the lens of a new generation. So to me, I think that’s really interesting is kind of seeing all of these Y2K era references, but from kind of a more youthful and I guess just a 2025 lens on it, you know. So for me, that’s. That’s been really interesting.

0:20:51 Taylor Wilson: How so? Like, what’s an example of one that you like that stood out to you? Y2K takes me back to the party, by the way, that I was at, like, it’s midnight. Is the power gonna be on?

0:21:05 Josh Reyes: No, totally, totally. So I feel like in. I’m seeing it a lot in fashion, I mean, and I guess in a lot on my social feed. And maybe this kind of ties into video. You’re seeing just so. And I feel like this kind of did start organically with user generated video. You were seeing a lot of these filters that made, you know, your content look like it was a camcorder from the 90s, you know, and I feel that trend, that kind of overall look really just kept building momentum and you just started. I just started to notice, you know, random visual elements popping up in just, you know, new clothing brands, kind of more boutique clothing brands that I can’t really think of their names right now. But yeah, the 90s to early 2000s references to me has been. Yeah, interesting to see. Really interesting to see.

0:22:07 Taylor Wilson: My daughter really wanted a Nirvana sweatshirt for Christmas. Like, you haven’t ever listened to Nirvana, but like, it’s hip. Yeah, it’s the thing, like, oh, it’s. It’s cool, you know, like they’re all wearing them.

0:22:21 Josh Reyes: Yeah, yeah, no, absolutely. Yeah. It’s funny, I think, like, I think it all kind of ties in like all of these, like visual elements in graphic design, in video editing. It all so ties in to just popular culture because, you know, during my time at pacsun, you know, you were seeing brands like resurgences of brands like Guess and Tommy Hilfiger and just. Yeah, not brands that really kind of defined 90s style coming back and seeing young people wearing these same styles really, you know, and.

0:22:59 Josh Reyes: Yeah, very interesting. But yeah, I think it all ties in. It all ties in. You know, from popular culture, from music to clothing to, you know, design elements you know, and video as well.

0:23:12 Taylor Wilson: I like that you mentioned like that film that like filter, like the camcorder filter.

0:23:18 Josh Reyes: Yeah.

0:23:18 Taylor Wilson: What about you, Joseph? Like, what’s a trend that you’re sort of seeing and, or something that’s piquing your interest in the creative space?

0:23:27 Joseph Cornell: Well, I think that, I think there is a lot of that. I think that people are liking to see the images that are shot in more like filmic look with softer focuses, with more diffused color. But mostly I think that people are wanting to see video from people that they like, they know or kind of know and that we’re seeing more like micro and macro influencers that, that brands are recognizing. I think, you know, micro and macro influencers have been recognized for quite a while, but I, I feel like I’m seeing people that I follow with much smaller, with much smaller follower account shared in sponsored ads now.

0:24:17 Joseph Cornell: They’re like, oh, I, yeah, I know that. I don’t know that, but I’ve been following that person for, for, for quite a while. You know, I’ve seen them sort of grow as, as musicians or runners or, or anything like that. So I think there’s a lot of room for the unpolished book for a lot of the just very specific niche and, and influencer style ads. Yeah, it’s no longer like the Coke can, like spinning with colors and flashing and strobes and that type of thing. It’s like, hey, this is my day in New York City. I’m walking around, I’m going to go visit this restaurant or, and I’m going to wear, you know, this shirt or whatever during that.

0:25:01 Taylor Wilson: Yeah, I remember when I first started seeing some commercials and ads for like software companies where, you know, it’s just like a guy who looks like he’s sitting in this mom’s basement and like telling you about the software platform. And at first I remember and maybe a couple years back I started really noticing this thinking like that’s kind of unprofessional, you know, and like, yeah, it’s not all the glitz and glam like professional commercial studio shoot, but you see it so much more now. And it’s, I think it’s because like it’s what’s working.

0:25:39 Taylor Wilson: It’s. People do the math, like they, they look at the analytics. It’s what’s working. And I think it’s probably that real and that authenticity because of the way our world’s evolved around social media and then maybe even more so it’s, and it will continue in that trend because Of AI to where it’s like, yeah, like that. That real. Oh, like this guy Joe is sitting telling me about this. He must work. He must actually work there.

0:26:07 Taylor Wilson: Yeah, I believe this. You know, that’s sort of my take on that. Have y’all noticed that? Did y’all ever think that when you’d seen ads like that? Like.

0:26:17 Josh Reyes: Yeah, no. It’s so funny how the perspective has really shifted. And perhaps this is kind of a reach on a deep dive, but I honestly feel it kind of comes down to us with the fact that we crave authenticity. And it’s kind of why, even before social media platforms were really being embraced, I mean, the most popular genre of television show at the time was, like, reality tv. We were really craving authentic content, even though it was very scripted and produced and, you know, it.

0:27:01 Josh Reyes: The. The world was just, like, really wanting to see that. And then all of a sudden, we have Facebook. But then, really, Instagram was kind of one of the big pushes once it started having video, of course, and I guess you could put YouTube in that mix as well. When we just started seeing content created by users, we were locked in. We wanted to look at this stuff, you know, from the memes to the fails to just people talking about the hobby that they like doing. We, yeah, really creep. We crave authenticity, and there’s nothing more authentic than a dude or a girl in their basement or in their bedroom talking about this thing that they just bought that you might also buy, you know?

0:27:51 Taylor Wilson: Yeah, I’ve noticed that. And I mean, I started doing videos a while ago, probably five, six years ago. Like, walking and talking. Like, most of my videos, like, they’re not professional at all. Like, I’m walking through my neighborhood. I’m, like, just out walking the woods and talking, you know, but it’s like, yeah, you see more. I was thinking about the studying on Instagram, like, commercials that I was seeing. I was scrolling through, and I was seeing, like, oh, there’s a girl who looks like she’s just sitting in her living room.

0:28:18 Taylor Wilson: Oh, there’s a guy who looks like he’s just, like, sitting on his porch. Oh, there’s a. Another girl who’s like. And it’s funny because I was thinking about. It’s like, nobody has these, like, fancy backgrounds. It’s not high production. Everybody literally just looks like they’re in their house, which is really, like. It’s this remote world that so many of us live in anyway. So I think that could be another part that sort of resonates because everyone’s Sort of living.

0:28:42 Taylor Wilson: Not everyone, but a lot of people are living in this like remote culture now. Yeah, you know, that could have something to do with it too. It’s like, oh, everybody’s just in their house.

0:28:53 Josh Reyes: Yeah.

0:28:54 Taylor Wilson: Doing their thing.

0:28:55 Josh Reyes: Yeah, totally.

0:28:56 Taylor Wilson: You see everybody now, like you see into people’s space.

0:29:01 Josh Reyes: Yes, absolutely. Absolutely.

0:29:04 Taylor Wilson: Yeah. All right, let’s have a fun question as we close up and wrap up. Would you rather work on a Super bowl commercial or a long term YouTube series?

0:29:16 Joseph Cornell: Yeah, so there’s very few. I, I mean I love watching super bowl commercials. Very, very few that I can remember over the years. You know, like maybe this Snoop Dogg opening, like a pistachio or something like that. But yeah, there’s very few that I can remember. Whereas, like working on a YouTube series, I would love that to that opportunity to build a following, to build an engagement to. You know, those are the, the, the ride or die customers and, and an audience that is going to be interested in what your business offers over the long term and that’s going to set your business up for success over the long term as well.

0:29:57 Joseph Cornell: Whether that’s a, like a podcast series or just like a series of ads that, you know, runs over the years, you know, like the flow, the progressive from flow. Or it’s like, okay, that’s that quirky character, you know, that I’m going to remember for a long time. You know, like there’s a few that we can remember. You know, like they haven’t ran the Taco Bell Chihuahua in years but you know, they repeated over and over and like that’s still stuck in our head.

0:30:25 Joseph Cornell: So, yeah, whether it’s a long running ad campaign or a YouTube series. Yeah, I would like the opportunity.

0:30:33 Taylor Wilson: What about you, Josh?

0:30:35 Josh Reyes: I think in order for really messaging and marketing to actually be worth anything, it has to connect, you know, it has to hit. And I think you are definitely gambling when you think that you’re gonna resonate with an audience with one 30 second, you know, segment on television, you know, which television as well is also is struggling to keep the attention of the public. All of us are very much, most of us are very much looking and consuming content on the small screen that’s inside our pockets, you know, So I absolutely would go for a long term YouTube series.

0:31:24 Josh Reyes: And yeah, there’s just something authentic. There’s just, there’s nothing more authentic than that, you know, and I think, I think the goal, the challenge of any person, you know, developing content is finding that authenticity. And yeah, I think, I think that’s the only Way to do it is. Is through, you know, a long run.

0:31:46 Taylor Wilson: Yeah, long run. There’s one YouTube, not YouTube, one Super bowl commercial from this year that I remember. And the only reason I remember it was because then the next day or two later, I was listening to a Howard Stern episode and they were talking about it and it was the Doritos commercial. That’s like literally the only reason why then it got solidified and they were like, they like that commercial. I don’t know if you all watched it or remember.

0:32:11 Josh Reyes: I’m trying to. I’m trying to remember if I. If I caught that one or not. Who. Was there any celebrities in that one or who. Who was. What was the concept of that one?

0:32:20 Taylor Wilson: It was like an alien. And I think. I don’t know. See, I don’t really remember. That’s the thing. I don’t really know. Like, I remember that they talked about it and Howard was like, I liked that commercial. I was like, why? I didn’t think he was like, I like that one. So that’s the reason why I remember it. But to your like, okay, bring it all home. I remember that commerc commercial because someone who is a long standing radio DJ talked about that commercial.

0:32:50 Josh Reyes: Exactly. He was the one with the influence in that.

0:32:52 Taylor Wilson: He was the one with the influence to make me remember it.

0:32:55 Josh Reyes: Yes.

0:32:56 Taylor Wilson: So that’s. That’s interesting. Well, hey, Josh and Joseph, it’s been really good to get to know you guys and, and talk about kind of creative and visual design and video in 2025. If people want to follow you, get in touch with you. What’s the best way to do that? And I’ll start with you, Josh.

0:33:14 Josh Reyes: Find me on Instagram. I’m still in the process of building my audience and I would love for anybody of you, any of you listening, I’d love for you to join me on there. You can find me at Asymtry Studio on Instagram. I’m excited to see you guys there. Please reach out.

0:33:32 Taylor Wilson: Awesome.

0:33:33 Joseph Cornell: And then, yeah, you can find me on Instagram. Traveling Tribe Media, ravelingtribe Media. And yeah, thank you so much, Taylor. It’s been a pleasure and great experience to come on and talk with you on this podcast.

0:33:45 Taylor Wilson: Yeah, it’s been real fun.

0:33:47 Joseph Cornell: Talk some chisel with you.

0:33:48 Josh Reyes: Yeah.

0:33:50 Joseph Cornell: Thank you so much.

0:33:51 Taylor Wilson: Absolutely. This was fun and hats off to both of you for getting your own agencies going. So we’ll chat more. Maybe we’ll find some ways to collaborate in our creative worlds. All right, folks, so I hope this was helpful. Gave you some new ideas to think about as you are building a brand in 2025 or retooling your brand and your content strateg strategy. Until next time I hope you get all your good shizzle done.

0:34:23 B: Well hey there that was fun. I love how much mind blowing and mind opening Shizzle our guests bring to us with every single episode. We hope you enjoyed the conversation as much as we did. Make sure to hit that subscribe button on your favorite podcast player so that you you don’t miss a beat of the Talking Shizzle podcast. And if you’re listening on Apple, be sure to let us know what you thought and leave us a review.

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