Optimizing LinkedIn Profiles for Maximum Impact and Conversion

About the Guest(s):

Kanika Sharma is a conversion copywriter specializing in LinkedIn ghostwriting. With more than five years of experience in the sphere of product and growth marketing for early-stage startups, she has honed her skills in crafting compelling web copy, ads, and video scripts. Kanika's journey into LinkedIn optimization began as she discovered the potential of turning profiles into conversion-focused landing pages. Her work aims to transform these digital footprints into effective business assets, helping professionals and entrepreneurs convert profile views into meaningful connections and clients.

Episode Summary:

In this episode of the Talking Shizzle podcast, hosted by Taylor Wilson, founder of Creative Shizzle, Kanika Sharma talks about the art and science of optimizing LinkedIn profiles for maximum impact. The conversation unpacks how LinkedIn serves as a first impression in the business world, akin to a quality website, making the optimization of its various sections crucial for attracting and converting prospects. Kanika shares her journey from a conversion copywriter to a specialist in LinkedIn ghostwriting, illuminating her process for turning LinkedIn profiles into actionable tools for business growth.

The discussion is rich with insights on converting a LinkedIn profile into a landing page that reflects a personal brand while effectively addressing client pain points. Key strategies explored include using the cover picture, headline, and about section with laser-focus on addressing user pain points and showcasing ROI. Also covered are valuable techniques for utilizing LinkedIn’s features such as the Featured Section and Experience Section, complemented with content strategies aligning with top, middle, and bottom funnel objectives. This episode provides both high-level perspectives and practical tips for anyone looking to leverage LinkedIn as a powerful business tool.

Key Takeaways:

• Treat your LinkedIn profile like a strategic landing page by addressing pain points and highlighting your unique value proposition.
• Optimize your cover picture with concise messaging that answers the biggest pain points of your audience.
• Use the Featured Section strategically with top, middle, and bottom funnel content to guide prospects through a conversion journey.
• Experiment and iterate regularly with profile updates to discover what resonates most with your audience.
• Leverage specific LinkedIn features like slideshows and UTM links for effective engagement tracking and audience connection.

Resources:

• LinkedIn Profiles to Follow: Jake Ward, Vincent Puri
• Improve your LinkedIn Profile by visiting fixmylinkin.com

Check out this enriching episode for a transformative approach to LinkedIn marketing and stay tuned for more insightful episodes from the Talking Shizzle podcast.

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Transcript

0:00:00 Taylor Wilson: Foreign. Hey, hey, hey, all you lovely people out there, I know you’ve got a lot going on in your day and you have big dreams for your brand. Are you ready to talk some shizze and learn some shizzle from entrepreneurs, leaders, change makers and overall interesting people who like to shake things up? I’m your host, Taylor Wilson, founder of Creative Shizzle and I’m stoked to bring you a fresh episode of Talking Shizzle today. 

0:00:33 Taylor Wilson: This show is all about helping you think differently so that you could grow your business or your cause. Check us out on the web at creativeshizzle.com now let’s get into it and talk some Shizzle. All right. Welcome, welcome. I think we’re live here today. We’ll double check me, fact check me on whether or not we are actually live on LinkedIn. But hey, it’s good to see you guys. I’m so excited to talk to you today. Kika, do some tear downs and some digging into what makes a LinkedIn profile sting. 

0:01:10 Taylor Wilson: So we’re here today with Kanika Sharma and Will Neveli from my team. What’s up? How are you guys? 

0:01:17 Kanika Sharma: Awesome. First of all, thanks a lot for having me here. I love talking about LinkedIn profiles. I love telling people how it’s more like a landing page and I feel like talking about it with you guys is even amazing because we met each other through Exit 5 and whoever I’ve met through that community, it has always been amazing. So I feel like, and if there are Some people from Exit 5 watching it later right now I’m just going to tell them this is going to be a power packed session. So yeah, stay tuned till the end of it. 100%. 

0:01:46 Taylor Wilson: It’s awesome. I know Will, Will’s like a top contributor in that community now. Like he got in there and just like jumped on it and it’s really cool how many people we’ve met. I don’t know. Will, you, you and Kanika I think first connected, right? 

0:01:58 Will Neveli: Yes, yes. Yeah, we connected just through the general feed there on Exit 5 community. It’s a great community. Highly recommended. I’m here. I’m a little cold. It’s under 10 degrees in New Jersey, so a little, little frozen. But I’m excited for today. Excited to do some tearing down. 

0:02:14 Kanika Sharma: Super excited. Yeah, that’s going to warm us all up. 

0:02:17 Taylor Wilson: Yeah, I know. I think it’s six degrees outside where I am right now. I’m also just trying to stay warm. So K give us before we get into, we’ve had a awesome volunteer who wants us to do a tear down on her profile. We’re going to start with her and then we are going to get into Will’s and mine and you can, you can roast us as much as you want, but first tell us a little bit about your background and what you do and who you are, what you’re about. 

0:02:41 Kanika Sharma: So I started conversion copywriting almost like four years, five years down the line. And I was working as a product marketing and a growth marketing manager with all these early stage startups, copywriting was a common element in all these roles. I was a conversion copywriter before anything else. I was being given the title of a product marketing manager. But I was still writing website copy, creating ad copy, writing ad explainer video scripts and everything. So I realized that is something I really, really want to do. And that was when I started doing my own thing. Two years down the line, I started my own thing as a conversion copywriter. 

0:03:15 Kanika Sharma: While doing that, I met Dave. Through him I started this very unique service or offering which was called LinkedIn ghostwriting. And I never thought this is something that people are really interested in before I worked with Dave, but when I worked with him and I wrote for some founders, I realized that this is a real opportunity if I have to apply all my skills as a conversion copywriter because it is the fastest feedback loop. I just write a post for a founder, they post it on their LinkedIn. It works. Copy was amazing. It doesn’t. Something needs to be done and the analytics are all there. You don’t have to wait for the traffic to go up. You don’t have to run ads to get people there. It’s all there. 

0:03:56 Kanika Sharma: So I just felt like this was something super interesting and I needed to do it more and more around this time. I think I reached out to Matt as well. It was last year saying that hey, since people do a lot of landing page teardowns inside exit 5, why not try LinkedIn profile teardown? Let’s see how it goes. You know, let’s see what’s the participation like. We’ll just have fun. He was like, okay, let’s do it. I was like, okay, he’s great with the idea. We are going to get like 20, 30 participants. It’s going to be amazing. 

0:04:24 Kanika Sharma: Cut to. We kept getting, kept getting participants, we kept getting comments and it reached up to 100 profiles. Some people submitted whole organization, they were like, okay, this is my whole team, please tear down our profiles. And that was when I realized this is something that needs to be done first. Before Ghost Writing before going out there and creating like organic posts and like getting active on LinkedIn. This is like the first resume or a website or a landing page that needs to be filtered, that needs to be revamped. And that was when I also kind of started doing more of these live events, discussing profile teardowns on podcasts and been loving that since then because I feel like if you truly optimize your LinkedIn profile and turn it into an actionable, conversion focused landing page, all those profile views that you’re getting, all those impressions you’re getting, no matter if they’re 500 or 5,000, you are only going to convert those impressions into real prospects and clients if you have an optimized profile and you don’t necessarily even need to take them to a website if the profile works. 

0:05:30 Kanika Sharma: So, yeah, here we are tearing down some profiles and super excited about that. 

0:05:34 Taylor Wilson: Okay, I love it. So let’s get started. I mean, exactly what you said. It’s not that dissimilar if people are finding you on LinkedIn. It is like that first impression. So that’s why it matters so much. We often do talk about that in the world of websites too. Like when people have a crap website and they’re like, it doesn’t matter that much. Well, it’s kind of maybe the first time someone sees you. 

0:05:54 Taylor Wilson: So let’s get into it. Okay, so our first and will like keep me honest on any chat and comments coming in too, because I’m going to start sharing my screen here so we can start tearing some stuff apart and giving people some good advice here. So let me see if I can do the screen share properly, you know. Okay, so. And we’ll. Can you guys see my screen? Yeah, it looks like we’re on. So Nikita, thank you. 

0:06:21 Taylor Wilson: We’re good. Okay, cool. Thank you for volunteering. So I’m, I’m going to just like scroll through everyone. Can you see it? Okay. Kanika? 

0:06:28 Kanika Sharma: Yeah, 100%. 

0:06:29 Taylor Wilson: Okay. Okay, cool. So let’s like, where do you start? So Nikita wanted us to tear down her profile today and we’re going to get a little bit into profiles specifically and then we’re also going to tear down posts and like look at, you know, some recommendations around for, like, how to judge up a post. So where do you start? What, what’s your, what’s your first recommendation? What are you seeing here? 

0:06:51 Kanika Sharma: I think the first thing, the first element that I noticed and Taylor, if you could also zoom in on the COVID picture, it would be more visible for the audience. Works if you can’t. I mean, we’ll share the profile in the comment section as well. I’m going to start with the COVID picture. That’s the first thing that I noticed literally on any LinkedIn profile. And here it says. She literally actually says what I was going to mention. The COVID picture says, does it matter what I write here? To which I’m gonna, I’m gonna reply, Nikita, yes, it does matter. First of all, thanks a lot for volunteering here. It was super amazing to have you. We’re going to talk about how can you make this cover picture copy more inclined towards all these prospects who might be viewing your profile. 

0:07:30 Kanika Sharma: So you say, does it matter what I write here? And then you move to what makes. What matters to you is how I write for my clients. Check out my portfolio in the featured section, which is amazing. And then you say, liked what you see, what you saw, Send an email. And then you have your email there. I like how it goes. As a marketer, I like your flow. You start with a question, it’s intriguing. Then you move them towards your featured section. They check out your portfolio, and then they get your email. 

0:07:57 Kanika Sharma: But I’m going to be very honest with you here. This is a very long conversion journey for you to have your prospect first notice your cover picture copy that says, check out my portfolio in the featured section. Now, if some percentage of the prospects do that, they do check out that copy and go to the featured section, they’ll go to your portfolio. Then they’ll check it out, they like it or not like it, and they’ll email you. Is going to be like, it’s going to be another challenge. 

0:08:23 Kanika Sharma: So you see, these are like three, four steps that you are kind of expecting the prospect to do or the user to make before they finally convert. Our goal here is to reduce these steps. So just answer one question for your cover picture copy. What is the biggest, biggest pain point that you’re solving for your prospects, your users, your clients, when they’re visiting your profile or they’re opting for your service? 

0:08:49 Kanika Sharma: The answer to that question is going to be the copy for your cover picture. Because you just have a few seconds before they get distracted by a new notification or a message or they check out some interesting profile on the right hand side. So you just have those first few seconds to convince them to stay here and also check out your portfolio. So for that to happen, you need to talk directly towards solving their pain points. 

0:09:13 Kanika Sharma: That is the number one point. Second point would be, you mentioned that you do have a portfolio and then I’m pretty sure you worked with some clients. Why not add all those logos in your cover picture? I mean, you can check out this profile. It’s called Jake Ward J A K E W A R D. I’m going to share it in the comments as well later. You can check out his profile. Just have a look at his cover picture. He’s really popular on LinkedIn as well. 

0:09:39 Kanika Sharma: Just look at the design of the COVID picture. He answers the pain point upfront in like the first part. And then there are logos of clients right below it for some quick social proof. Let me know if that makes sense to let me know in the comments. And Taylor will, do you have something to add on here? 

0:09:56 Taylor Wilson: Yeah, no, I love your point about adding in that social proof. Especially if she’s like doing freelancing work and in a specific niche like show that. I think that’s really great. She chimed into the comments. I was just trying something different. Hey, you gotta always try. But yeah, no, I agree. So you’re kind of saying that this like I do see a lot of people that don’t really focus on making this profile image, like good. 

0:10:24 Taylor Wilson: And you’re saying like that matters greatly. 

0:10:27 Kanika Sharma: It sounds like yes, 100%. So I just feel like this is the upper fold of your profile that has the profile picture. Then there’s a cover picture, then there’s a headline clothing. This is like the first impression before the user is going to move to the about section or to the featured section. This is the section they care about the most. And this is going to decide if they check out the remaining profile. 

0:10:49 Kanika Sharma: So for example, Nikita, if you have a website, you could literally just write down your complete website URL on the top left corner of your cover picture, which is empty right now. And you could have organic hits on your website because people do search for it. So. I know. And you have a premium profile, you also have the option to actually add a link under your headline. For premium users. LinkedIn now gives the option to actually add a custom link that appears right below your headline. 

0:11:16 Kanika Sharma: So instead of taking them first to the featured section or any other section and then to a website, you could literally add your portfolio website link right there. Just like the hero section of a landing page where we have the H1 H2 and right below that we have a CTA that could be a primary CTA. Literally. 

0:11:33 Taylor Wilson: Yeah. So it’s almost like treating your LinkedIn profile as a website. Yeah. Like it is a landing page that matters greatly for people as you’re trying to get them to convert. 

0:11:44 Will Neveli: How often do we talk about that top of the fold on someone’s website and yeah, like how important that top of the fold is, you know, it’s just always a high, high priority. 

0:11:55 Taylor Wilson: Okay, so where do we go next? We’ve talked about the top, the profile, the imagery up there, the words you’re saying up there. Where do we go next? 

0:12:03 Kanika Sharma: So we’ll move towards the about section before that. I just have like a quick thought for the headline as well. So your headline right now says Head of Content and Strategy at Digital Shoes, Freelance content writer, freelance LinkedIn ghostwriter. I feel like it’s okay to have some keywords in the headline. You could always add LinkedIn Ghostwriter because when prospects search for it, these keywords kind of help your profile to rank for like whatever they search for. That’s okay. But I feel like the upper, the first section of your headline should actually focus on like an action based template template. For example, I help X do Y through Z. 

0:12:38 Kanika Sharma: So I help the prospects that you help get more of the outcome through the specific skills or expertise that I have. So for example, you could write something like, because you’re a LinkedIn ghostwriter, you could write something like I help B2B SaaS founders convert like 10 to 20 leads a week or like whatever percentage you had them convert in a week or a month through thought leadership content or video first content or literally anything that is like specific to you. 

0:13:05 Kanika Sharma: And I feel like that is going to generate curiosity for the users to check out the remainder part of your profile and your about section as well. Apart from that, there’s another way to handle the headline which is focusing on the roi. So if you’ve gotten like a particular founder these many impressions, you could literally say they’re like these many impressions. Like 200k impressions on a post is what I’ve achieved with the founder B2B SaaS direct to consumer, whatever the industry is. And I feel like if they see that number there, they’ll be intrigued enough to check out the entire profile to see if you, if you’ve really done that. And I think that’s the goal, the goal of the upper part of the profile is to generate enough curiosity for the user to check out the remainder part of the profile. 

0:13:42 Kanika Sharma: Let me know if that makes sense. Anything to add here? Taylor will go for it. 

0:13:47 Taylor Wilson: Yeah, no, I would say it’s like it’s your opportunity to stop the scroll. So it’s like if you want people, it really is that curiosity peaking. So I think About a lot of times in the world of like branding is you want to very quickly tell people how you have a problem, a solution to their problem. So it’s less about this is who I am and more about this is how I can serve you. 

0:14:13 Kanika Sharma: So I see that before clicking on the See More or the Read More tab, I think it appears. After gaining two years of experience as a content writer in full time roles, I started as a freelance content and then there’s the option to click on the Read More button. So I feel like up till then, whatever you’ve written, do you think if you just think about it and you answer the question yourself, do you think it generates enough curiosity for this ideal prospect to click on the Read More option? Do you think they’ll be motivated enough to actually click on Read More? 

0:14:45 Kanika Sharma: If your answer was not like a straight up yes, then definitely. This section, the first hook needs a quick revamp and how it’s usually done is this way. So we see about section as a way to tell more about ourselves. And this is the number one mistake I see a lot of people making on their LinkedIn profiles. Unfortunately, like other social platforms, LinkedIn doesn’t work the same way. So you can’t talk about yourself in the about section and then expect the prospect to actually read the complete thing because they are here for their pain points. 

0:15:17 Kanika Sharma: So this is a template that you could actually follow in your about section. You could start with a very strong hook that actually questions them about the existing pain point that they’re experiencing. So I could literally open my LinkedIn profile and I could just tell what I’ve written there. This. It follows the idealistic template of starting with a pain point, walking them towards the current life they have with all the existing pain points, then helping them visualize a life after all the pain points are being solved for them, ending with the social proof and CTA. 

0:15:47 Kanika Sharma: So my about section starts with it takes 0.05 seconds for a user to form an opinion about your website, which is absolutely true. Even less than that, if you think I’m exaggerating, you could assume it to be 0.5 seconds. Okay, you could assume it will 0.5. That’s also pretty low. Now 0.5 seconds to explain what you do is where you see the See More option. And I feel like this is how I’m slowly moving them towards starting with a hook that’s more pain point focused, walking them, explaining the pain point more, establishing on the existing pains they focus. 

0:16:23 Kanika Sharma: For example, I write one line which is you are literally competing against 50 tabs, 30 emails and 20 Slack notifications, which is absolutely true. I mean, when you check out a new website, it’s not like you’re just there to check out that website. You have other things, you have Slack notifications, you have emails coming up, you have other tabs open, multiple Chrome windows open, multiple Safari windows open, and then your phone is buzzing constantly. 

0:16:49 Kanika Sharma: So that particular website Hero section is competing with all that noise. So it needs to be really, really, really strong for the user to pay attention. And I feel like if you start on your profile as well with like, by focusing on what is the biggest, biggest pain point you solve for your customers and then establish on it more, you’ll be able to generate their curiosity and build on the pain points that they currently have in your about section. Moving on to the featured section, which is again, like, this was a very unique feature that LinkedIn kind of added very recently and I loved it for so many reasons. 

0:17:24 Kanika Sharma: Tell you the number one reason, because this is literally the way, the only way to move some sections on your profile towards the upper fold or the middle fold. So the first thing that I did when I got featured section, when I, when we, when we got this feature was adding my, some of my recommendations in the featured section. So that I know, because people are not going to go all the way down and check out the recommendations. 

0:17:51 Kanika Sharma: They’re going to be here and they’re going to check out the recommendations right here. So I feel like the number one thing that I noticed in a featured section is a lack of recommendations or testimonials. So make sure you have that. Let’s see what you have here. I really, really recommend links in the feature section as well. So you’ve given your portfolio, you’ve given your link tree, which is amazing. It’s like a repository of all your important links. That is amazing. 

0:18:13 Kanika Sharma: The second one is a post from you sharing about a journey and then there’s another link here. Okay, so this is a particular rule that has worked for a lot of clients I worked with. It has worked for me as well for the featured section so that you have a balance of everything and you target all different kinds of audience. So it’s literally called the TMB rule. It starts with having one top of the funnel content form, one mid of the funnel and one bottom of the funnel. 

0:18:42 Kanika Sharma: Because your prospects, slash clients are going to be at different stages. Some of them are going to be like in the top journey, some of them are going to be the middle full journey, some of them are going to be very, very, very close to conversion. So for them you need to have some recommendations and testimonials all ready for them to finally convert. I’ll give you an example of what all these different categories could look like. 

0:19:06 Kanika Sharma: So top of the funnel could literally be a post sharing your entire journey throughout that just kind of introduces you, tells people more about yourself. Middle fold could be something that is educating your prospects about that specific. You can say content theme or pain points that they’re looking to know more about. So for example, if you get on a discovery call with one of your prospects and they ask all these questions, why not answer some of those questions in this content piece and add it in the featured section so that you reduce one journey in the conversion funnel. They don’t need to necessarily get on a call with you to get answers to all those questions. They get it right here and if they’re ready, they just like kind of book a call with you and they just get all in and start with the project. 

0:19:49 Kanika Sharma: Then the third is the bottom of the funnel content for which I recommend just adding a recommendation from below to the featured section or adding some of your best testimonials in a link and adding that link right here. Let me know if that makes sense. Let me know if you have any questions to do that. But I feel like that has kind of worked for me all the way throughout and I keep on changing that. 

0:20:11 Kanika Sharma: You could also experiment with it like you could keep on changing it every week or so and see connects the most with your audience. But make sure that you don’t overwhelm your audience with a lot of links. When I open your link tree I see you have a lot of links on there. So make sure that your link tree also has two or three super specific links where you want your prospects to go and you don’t want them to get distracted to like other links out there. 

0:20:36 Kanika Sharma: So make sure you like, you know, remove some of this, the noise from here and focus this link tree on like a few super specific links. Just considering this one ideal prospect who’s going to be your ultimate client. I feel like that was about the featured section. I’m going to everything that I mentioned I’m going to share like you can say a recipe of sorts like the template versions later in a post as well. So you can follow it up there. 

0:21:01 Kanika Sharma: But yeah, this is about like the most important sections of the profile. We’re just left with one section which is something that I see most people ignoring, but it is really really important. Let me know if you guys can see the experience section on Nikita’s profile. 

0:21:16 Taylor Wilson: Yeah, yeah. 

0:21:17 Kanika Sharma: Awesome. Awesome. 

0:21:18 Taylor Wilson: Yeah, yeah, we can. And just like. And just to recap real quick, too, I mean, I think the. What’s interesting that you’re saying about is when we think about our traditional marketing funnels with like, tofu, mofu and bofu, so top of funnel all the way down to bottom of funnel content, a lot of times people are coming through a traditional funnel and they’re like, we’re then seeing where they are in our funnel. 

0:21:39 Taylor Wilson: And so because LinkedIn, we’re not necessarily seeing exactly where someone is on that funnel. It’s a good way to kind of think about how to present TFU, MOFU and BOFU content in that, like, prime real estate. So I love that. 

0:21:54 Kanika Sharma: Exactly. I feel like for a lot of things, we are in this, like, kind of a black room where we don’t have any idea about, like, which sections people like the most. What are they checking out the most? Because we don’t have access to the kind of analytics that we do on a website or landing page. I mean, for a landing page, I could literally add heat maps in any given section. We have the blogs, we know what kind of content we put out there, which is a bofu content, which is a tofu content. 

0:22:20 Kanika Sharma: What we put out there through which people have come on the landing page, we know the source as well. And I feel like all those analytics are missing on a LinkedIn profile. So you need to do these iterative experiments to figure that out yourself. And you need to have something for literally everyone. Okay, awesome. We’ll now move on to the Experience section. And the reason I say this is really important, but most people ignore it, is I’ll tell you why. So, for example, somebody comes on Nikita’s profile and they click here on the company name. They want to check out where she works. 

0:22:50 Kanika Sharma: And now I’m being taken to the Experience section. I wasn’t taken to, like, a separate LinkedIn company page, but I was first brought to the Experience section. Now I’m going to click on this tab again. Then I’m going to go to the company LinkedIn page, and then I’m going to go to the website, which is a very, very long, tiring conversion journey. So instead of that, why not have everything right here? I’m going to show it. I’m going to follow the show versus tell approach. 

0:23:16 Kanika Sharma: I’m going to show a profile that does it really, really, really well. So he says the easiest way to Grow with SEO. He’s answered an objection which is kind of related to SEO right there. It’s not complex, it’s super easy. Then he says who he targets, what he does for them, and how we help dash software companies get more of qualified traffic, sales and revenue through conversion focused SEO and content marketing. 

0:23:42 Kanika Sharma: I mean, you don’t literally need to go on a separate company LinkedIn page because you have everything right here, you have all the answers. And then he has a link right below it which is book a call link. And this link is custom built for the LinkedIn audience. And I feel like this is a genius move because most company pages on LinkedIn are not optimized to for like this ideal prospect coming from LinkedIn. They were just kind of built and they’re there, they’re lying there since years, they haven’t been updated. 

0:24:13 Kanika Sharma: So you go there, you get lost. Then you go to a website that is again, not directly talking to you, is full of noise and distractions and you just forget why you were there in the first place. Like you have to start from scratch thinking about, okay, what was I doing? Why was I here? And you close all the tabs, you go back, never visit that profile again, forget all about it. And that is usually what happens in most cases. 

0:24:35 Kanika Sharma: So I feel like instead of increasing this conversion journey, it’s best to answer all the customer objections in this section, then have a quick link for them to book a call with you right there. Even if you don’t build this entire landing page specifically for the LinkedIn audience, you can build it in a way to answer some of the objections and questions and you can build it in a way that is meant for a LinkedIn prospect. It’s short, has less noise, answers basic questions and objections, has a few testimonials, some social proof, and then there’s a book a call section, just directly book a call with you. 

0:25:10 Taylor Wilson: I love that. I didn’t know that you could actually do that on that experience section. So we’ll have to figure out and maybe some follow up on like how to point people in the right direction of getting that done on their profiles. 

0:25:24 Kanika Sharma: Amazing. Yeah, I feel like we know that we have the option to add these attachments there, but if we go to like edit experience and go to media, there’s also a link. There’s also an option to add a link. I feel like, see there are these small nuggets inside the LinkedIn profile that you could optimize update but we just like, because we don’t experiment much with it like we do on a website landing page. 

0:25:46 Kanika Sharma: This is why we don’t even have access to all those features because we’re not using it in the right way. 

0:25:50 Taylor Wilson: Yeah, I love that. Okay, in the show notes from today, we’ll post some like resources on how to do some of these things. So I love that. 

0:25:58 Kanika Sharma: Let’s move on to Will’s profile. So we’ll start with the upper fold. The first time I checked out your profile, Will, so my focus instantly didn’t go on the one thing that it should go on. Like the copy that you’ve written here is so on point. But unfortunately the design elements are kind of distracting me. So I’ll tell you like what it is. So I noticed your profile for the first time. I could only see all these graphics on the left hand side. And I know you wanted to give like a picture description of like what you exactly say that you wanted to describe it. You wanted to follow the show versus tell approach. I get that. 

0:26:33 Kanika Sharma: But then I get distracted so much that I don’t notice the message that you have written there, which is unlimited graphic design delivered lightning fast, which is an amazing message. I mean, this is what I tell people to do with their cover picture copy. This is exactly what they should do. And then right below it you say one flat monthly fee, no hidden costs, no commitments. That is, I mean, this is. These are the objections that the prospects are looking to answer when they visit your profile. These are the objections they’re looking for. 

0:27:02 Kanika Sharma: And unfortunately, with all these distractions around, they might not focus on them as much as they should. So my recommendation to you would be just make the background plain black. Because all these elements and all these colors are adding some sort of cognitive overload in the brain. And because you only have a few seconds, unless like you use, you lose them forever. You need to make sure that you use those few seconds to focus on what matters the most. 

0:27:30 Kanika Sharma: Now you could also do a visual representation or whatever you’ve said here, but I feel like it’ll be easier to make the background black or plain and then just focus on making like the highlighting the message more and removing every other distraction from the COVID picture. Because this is exactly what your prospects are looking for when you say one flat monthly fee, no hidden cost, no commitments. 

0:27:52 Kanika Sharma: This is exactly what they’re looking to answer. So they don’t need to go on a separate website and answer all these objections. They’ll have them answered here. Let me know if that makes sense to you. 

0:28:02 Will Neveli: I mean, yeah, that definitely makes sense. Bit of a less is more in this approach in some, some ways. Right. 

0:28:07 Kanika Sharma: So I noticed the COVID picture first, then I moved towards the profile picture, then I moved towards the headline. But whatever I read in the COVID picture kind of sticks with me. So if I just have like either image or text there, I feel like I could just remember it for a longer time. And because you have the copy so much on point, I mean, yes, it could be better if you go more towards answering specific customer pain points. 

0:28:31 Kanika Sharma: The copy could be even better. But we should first start by removing all the distractions around and then slowly move towards taking the copy towards the specific pain points. So for example, right now you’ve written here, unlimited graphic design delivered lightning fast, particularly a pain point being answered, an objection being answered. But if you make a list of all the points answering the question, what is the biggest pain point that you are solving for all these users getting on the creative shizzle website? Or like, what does a website say? Like for example, let’s see the website. 

0:29:03 Kanika Sharma: I’m going to share this tab instead. So I read something on the website that kind of stuck with me and I felt like that could be used in the COVID picture copy as well. So you see, marketing is hard and time consuming. We make it simple, fast and convenient. Now this is something I absolutely love. This goes in that pain point answering section. Then you move towards meet your guru team for standing out branding, graphic design and stazy content. 

0:29:26 Kanika Sharma: No freelancers, no hiring headaches, no long term contracts, just one budget friendly subscription for your creative needs. I love this copy and I feel like this could potentially be utilized on your cover picture because this answers customer pain points, this highlights the biggest benefits, and it is short, precise and would literally make them curious to check out the remaining part of the profile. Let me know if that makes sense for you guys. 

0:29:53 Will Neveli: Yeah, no, totally, that makes sense. Top of the fold like we talked about before, right? 

0:29:58 Kanika Sharma: Yes. Awesome, awesome, awesome. Okay, moving on to your headline. It’s very to the point. It says, happiness Manager, digital product Project manager, podcaster. Now I love minimalism, I love small, concise copy. I’m all in for it. But I also feel that this is a missed opportunity in a way that it could have been utilized in maybe highlighting the biggest, you can say, social proof that you have. So for example, there’s a case study on the website, there’s a recent client project that you did. 

0:30:28 Kanika Sharma: Your team has some kind of stats, some kind of ROI from that that could be used here. So for example, Jake’s profile here says I’m going to show it here. It says, started an SEO agency in 2019, making 20 million a year for our clients. Now, I feel like when he says that, that immediately strikes me like, oh, my God, that’s like a big claim to make. Is he, like, exaggerating it? If he’s not, I really want to check out and see if what he’s saying is absolutely true. 

0:30:56 Kanika Sharma: So I spend the next 15, 20 minutes checking out his entire profile to see what his claim here is true. And I feel like that’s exactly what he wanted. He wanted me to check out his entire profile, which is why he made this big claim in his headline. I’m not asking you to make up things that don’t exist, but I’m pretty sure if you think about it, there has to be something from your recent client projects that could be added here that’s going to instantly make someone go like, okay, I need to DM them because I need to get on a call right now. This is something I find absolutely interesting. 

0:31:29 Kanika Sharma: Or they’re going to check out your remainder part of the profile, they’re going to check out your website and they’re going to book a call with you to check out more about your services. But in the end, it’s going to generate the kind of curiosity that you wanted them to have. Taylor, if you have anything to add here, let me know what you think. Will. 

0:31:44 Taylor Wilson: Yeah, no, I’m just already thinking of, like, new headlines for Will. You know, like, around, like, how to make marketing happier. Like, you know, like, like I make marketing, you know, happy and fun or something like that, that, like, fits with what you do, you know, but is more. More specific around a pain point that other marketers are, like, looking for help with. I don’t know. What do you think, Will? 

0:32:06 Taylor Wilson: I love this. 

0:32:08 Will Neveli: I’m too busy brainstorming over here, if anything. 

0:32:11 Taylor Wilson: Yeah, yeah, yeah. 

0:32:12 Will Neveli: What do I need to change this to? 

0:32:14 Taylor Wilson: Yeah, well, and this is a case of, like, we’re, you know, we’re regularly, like, trying out new things and testing things and like, that website copy is stuff that we updated recently, but, like, we haven’t brought it over to LinkedIn. And so I think it’s a really good point about thinking how when we’re iterating over there, how, when we need to be making sure that we’re consistent in these other channels. And I think that that’s a really good takeaway for people listening here today around that consistency of experience across channels too. 

0:32:44 Kanika Sharma: Like you said, I feel like we make all These changes to the website because we see analytics live right there and because we don’t see what’s happening here, we don’t do anything about it. So this is a very interesting, you can say mechanism that I suggest to a lot of people to check if their profile really works. And I have used it personally for a very long time. So this before LinkedIn gave the option to add a primary CTA below the headline. So there was no option to add a link. There was one option to maybe just add it in your cover picture, but nothing except that. No featured section, nothing. 

0:33:15 Kanika Sharma: So I did this. I removed every single. I removed the link from the COVID picture as well. No links, no links in the comments in the post, nothing. I just had dm. So for example, if my profile was correctly optimized, this prospect would actually DM me when I send them a connection request and they check out my profile. And if they actually don’t, then maybe my profile is not working. So this one time I kind of updated my cover picture, copy my headline, literally everything to just talk to this ideal set user that is my prospect. 

0:33:45 Kanika Sharma: I kind of just revamped every single section and this was the first time that I did it. Day before I had the idea of a profile teardown or anything like that, anything even close to that. And for every 20 to 30 connection requests that I send, I used to get seven to eight DMS. I mean, most of them were inquiring about the services because I made sure that I kind of highlight my thought process, my services, customer pain points right in there. But some of them were just like literally just DMing me to say, okay, dope cover picture, hard relate. I mean, because I wrote something around the lines that I remember there were these viral selfies around that time on LinkedIn and I wrote something around no selfies ahead with a sob story seeking validation from strangers on the Internet. 

0:34:28 Kanika Sharma: This is a safe space and I felt like so many people connected with it. I mean, I don’t know why. I just wrote something that I just instantly felt during that time. It made sense for me. Just people just instantly connected to it. And I feel like that is what LinkedIn does. Even if you do not have a link on your profile, people are going to DM you. If your profile is really, really working, let me know if that makes sense. 

0:34:52 Taylor Wilson: It’s interesting too because like, I like looking at different platforms and seeing how people kind of are doing and engaging with each other in different ways on different platforms. And I feel like, you see, I don’t know, like the DM game is up a notch, like on platforms like Instagram and stuff like that. But like it, this is the way it can work for you and you should be using it and trying to drive people to your DMs on LinkedIn just like any other platform. 

0:35:17 Kanika Sharma: 100%. 100%. If that’s. I mean, if the profile is working and you get DMs and then you add a link later, that link is going to work like crazy easy because your conversion funnel worked even without a link. So the no link test is the best one. Moving on to the about section. I love this section because there are literally so many characters here. It’s the longest section of the profile. I love using it to talk to the users. I keep changing it literally every month or every two, three weeks because there’s so much space for experimentation here. 

0:35:49 Kanika Sharma: Let’s see what Will has here. He says, hi, I’m Will, a creative problem solver, happiness manager, community builder, podcast and marketing strategist who thrives on turning ideas into action. As part of the talented team at Creative Shizzle, I’ve had the privilege of helping numerous brands and now after and I’m looking at See More now. This is a point where we need to ask the question, do you think that an ideal prospect who’s checking out this section would be intrigued enough to click on the See More option? 

0:36:20 Kanika Sharma: If you think that the answer in your head is not a clear yes, then that means there needs to be some kind of edits being done here. But let’s click on See More first. Let’s see the structure that you have here. And nonprofits craft compelling campaigns, elevate their design, and then so forth and so on. What drives me you talk more about like yourself outside of work. You likely find me exploring for these best it’s amazing thinking about the perfect name for my next post or jumping into the latest trends in branding and digital marketing. So I feel like your about section is like the perfect description of what I described as a top of the funnel post. 

0:36:57 Kanika Sharma: So for example, when we’re talking about Nikita’s featured section, I said that there should be one post here that is literally just top of the funnel. It introduces you, shares more about like your journey. Your introduction helps the user get closer to you as a person. I feel like like this about section could be a post. I mean, you could just literally post it and then add it to your featured section. 

0:37:18 Kanika Sharma: It would work great there. But for the about section, I feel like you could move more towards like the pain points part for the user. Like for example, right now here you’re talking about yourself, but you’re idealistic. About section. If your goal with the profile is building a personal brand or the milk conversion, teaching your audience about some content themes, then this about section should be talking about either those content themes that topics that concern you with that personal brand or the kind of services that you want the prospect to move closer towards. 

0:37:52 Kanika Sharma: So whatever the ultimate goal is that you have the profile, which is something that you know is going to define this template or the structure that you have for the about section and the current about section that you have here should be a post. I mean just a suggestion could be a post that you could literally put out there and you could add it to your feature section. It would work amazing. People would really, really connect with it. It’s amazing to just read it. 

0:38:15 Kanika Sharma: And when they look at your featured section, they’ll always have this introduction right there. That could work as the best tofu piece of content. Let me know, let me know what it thoughts here. 

0:38:24 Will Neveli: No, I like it. I definitely, probably when I created that about section was more thinking about myself as opposed to, to top of the funnel content. But no, I’m definitely following along. 

0:38:35 Taylor Wilson: Can I ask a question real quick? Because I think this is something relevant for people who we have clients oftentimes, let’s just say like you’re an individual contributor at a company and the company does certain things, but you do certain things within your job function. Right. And you’re thinking about how can I be an ambassador of my company. But like I’m also me and it’s my profession journey in my, in my life. So how do you balance the in this about section, like I’m speaking to the pain points that the company solves, but I’m also speaking to the pain points that I solve in my specific role with what I do and what I care about. 

0:39:18 Kanika Sharma: Awesome, amazing question. I was actually trying to find out a profile that I had literally for this particular question that you answered. I think I’m not finding that right now, but we’ll just talk about it. I’ll find that profile, I’ll add it there for you to have like the show versus tell approach as well. So amazing question. This was something, when I did the live AMA on exit 5 as well, this was something that people were really concerned about how to do that balance between showing what services to offer to all these companies. And some of them worked on a contract basis, some of them had fractional roles. So they also Wanted to show a part of their personal portfolio individual profile right there. 

0:39:54 Kanika Sharma: So for that I suggest focusing the about section on your results, your ROI and outcomes, rather than just like making it like a top the funnel content where you just introduce yourself because that’s not going to move the needle. So if you want to talk more about yourself because this is more about your personal brand and you’re not like really talking about the company in the about section, focus on the ROI or the outcomes that you’ve helped all these companies achieve in the past and are currently doing. Think what is the most recent achievement you’ve had in your recent fractional role? What was the metric that you kind of impacted the most? 

0:40:29 Kanika Sharma: What was the roi? What were the stats? Tell me, give me all the numbers, show me a glimpse of your process also right there. Then add some testimonials, like some quick ones, like maybe a part of the testimonial that just answers some of the pain points or objections and then add it with ended with a quick source proof of stat. And I feel like that works the best because that’s like a perfect blend of giving these prospects, telling them more about the kind of results, roi, why you’ve impacted a B. 

0:40:56 Kanika Sharma: That also gives them a glimpse of the kind of services you offer, solutions you bring to the table, what can you help them with if they do hire you on a contract basis or for a fractional role. And when you add all these testimonials, you’re also giving them a glimpse of like what kind of how this client perceived you as a person or as an expert while working with you. And I feel like that is like the perfect kind of about section when you want to balance between talking about what kind of work you’ve done with with in your fractional roles, but you also want to establish on your personal brand. 

0:41:29 Kanika Sharma: So having ROI rather than just like stating this is what I did. So for example, rather than writing something like I help B2B SaaS founders write thought leadership content every week, every day I get on a call with them, this is what we do, blah, blah, blah, blah. If I just say that, you know, my most recent achievement is helping this particular founder get to 400k impressions in like 2 or 3 months. 

0:41:52 Kanika Sharma: That is the best ROI that all these prospects would be expecting for me. And that could work in the about section because while I am talking about my results, I am also telling them how I can help them with these kind of results. 

0:42:05 Taylor Wilson: Now I think that makes a lot of sense. I like the focus on the roi. And I asked that question because I think a lot of people feel like they’re sometimes walking this fine line of their personal brand and then the company that they work for and that brand. I know over the years I’ve gotten a lot of questions about that. And so I think it’s like, focus on the rri both for like, probably like how you can help, but how the company can help and like blending a little bit of the two. 

0:42:30 Taylor Wilson: Personally, like, I think that makes a lot of sense. 

0:42:33 Kanika Sharma: Awesome. Yeah. And this is the profile that. Can you see Tas’s profile on your screen? 

0:42:37 Taylor Wilson: Yeah. Yeah. 

0:42:39 Kanika Sharma: So Tas is a landing page export and her about section is literally the definition of what we just discussed. We do landing pages wrong. In B2B, we’re so focused on conversions that we completely Forget that the B2B buying journey is non linear. So right now she’s talking to all these prospects. She’s definitely talking about the pain points. The buying committees are larger than ever and the marketing teams are drowning in lack of resources with unrealistic targets. Amazing. 

0:43:04 Kanika Sharma: Then she moves on to. This means that on page conversions aren’t a good indicator of success. Consumption of information is. We need to create a landing page that gives buyers information. They need to make a business case and put us on the shortest for evaluate, shortlist for evaluation. And then she talks about how exactly you can do that and then she brings people to her results and then she kind of ends it with a social proof, a solid social proof and some stats. So I feel like this is just one example in like, I have a lot of different profiles. I’m going to share all of them after this live. 

0:43:36 Kanika Sharma: But this is like a mix of talking to these prospects about their pain points, then also talking about the kind of ROI results you’ve driven personally, your experience, but how that experience kind of adds value to all these prospects. So I feel like that balance is much needed when you have like a personal brand and you don’t represent like a particular company. So that, that’s, that’s very important. 

0:43:59 Taylor Wilson: I love that. This is great. Yeah. And Taz is on, on fire these days, so that’s a really good person. And, and how she’s doing it. She’s doing things really well. Okay. Hey, Nancy’s got a quick question too, and I want to make sure we get to it. What’s the difference between followers and connections and why is one or other more important? I don’t know if you’ve got any. I know that’s a little bit of A different than kind of what we’re talking about here. But do you have any specific thoughts about that really quickly? 

0:44:28 Taylor Wilson: Especially because there’s a way to kind of go into creator mode if you want to, and focus more on followership than connections. I just want to make sure we answer her question real quick. 

0:44:38 Kanika Sharma: First of all, thanks for that question that’s being debated since years. That comes up in literally every other LinkedIn podcast and every other event. There’s a discussion going on right now in all the marketing communities about it. But I’m going to tell you, like, again, this really depends from profile to profile. It’s going to literally change from one profile to another. But I feel like some people who have, who’ve reached that point of even having 30k or 40k followers do not have the kind of impact that a creator with literally just 7k or like 10k followers is creating. 

0:45:10 Kanika Sharma: I think this is a profile. I’m going to just quickly share it. His name is Vincent Puri. I’m not sure if you’ve seen his profile. So he grew from scratch. He just had like 2k connections and he mentioned this right now. I’m going to share the tab. Right now he has like 13k connections, which is 30k followers, which is amazing. But he literally started from zero and around the time he had only 3k connections, he was getting the kind of engagement that people with 10k or 20k connections also don’t. 

0:45:37 Kanika Sharma: So this is something that he meant that it doesn’t really matter the kind of followers you have. If your content is great, LinkedIn is going to push it towards the right audience. Now what matters is, are you, like, kind of categorizing your content? Well, are you. Have you developed a niche? Have you answered the question, what is it that you want to be known for? If yes, then move on, share more of that content and then also keep a ratio of like the number of impressions you’re getting per post to the number of conversions you’re making from those impressions. So if the, if the percentage, if the stats are pretty good, that means you’re doing a decent job, you don’t need to care about the number of followers you have in that case. 

0:46:15 Kanika Sharma: But if you have like a great follower count, a great connection count, but the impressions you’re getting is still lower and the conversions are even lower, then I think that that’s the real problem. But I don’t really think that followers or connections really, really matter to a point where I feel like you can’t get more work or you can’t get more impressions just because you have less followers. That doesn’t happen. 

0:46:36 Kanika Sharma: LinkedIn is always going to push your content to the right audience if it’s like super niche specific and if it kind of caters to them, entertains them, talks to them directly. And if you check out Vincent’s profile, it kind of starts with the whole theory of starting from scratch, then moving towards just sharing educational content, on and on, asking for nothing in return. I think he shared educational content. 

0:46:58 Kanika Sharma: Look at this post. It has like 6700 likes. That is crazy. Okay, that is pretty crazy. I don’t know. It was two weeks back. I get it. Now he has 13k followers. But there was also when he just 3k or 4k followers. And this engagement is absolutely crazy. So you see, there’s like, I don’t see this kind of engagement even on profiles who have like 70k followers right now. 

0:47:20 Taylor Wilson: So. 

0:47:20 Kanika Sharma: Yeah, so followers and connections are not going to. Less followers and connections are not going to stop you from anything. But it’s very important to connect with your prospects every single day. That’s very important. You have to send connection requests to your ideal audience, to your prospects every single day. And you have to keep a map of per impressions, how many conversions you’re actually getting, because that’s like, that’s the real stat or metric you need to measure. I hope I answered that question. 

0:47:44 Taylor Wilson: Yeah, I think that’s really helpful and just like continuing to give us more profiles to look at so that you can kind of study other people who see to be doing well and, you know, then kind of apply some of those, some of those patterns and, and techniques to your strategy and your audience as well. 

0:48:00 Kanika Sharma: Yeah. Awesome. Amazing. 

0:48:02 Taylor Wilson: What do you think is like the lightning round we should do right now, Kanika? 

0:48:05 Kanika Sharma: I feel like we could just like sum up literally everything. I could also share this very interesting profile that I have. I want to share it in the very beginning as well. Give me a second. So this is like a great inspiration for anyone who’s looking for all these examples that we just discussed. The COVID picture templates, the headline templates, about sections. If you want a variety of examples and you want to pick on. Okay, what kind of relates to my particular specific case. 

0:48:31 Kanika Sharma: This is the perfect profile. Can you see this profile that’s called the LinkedIn creator. 

0:48:37 Taylor Wilson: Yeah, LinkedIn creators. Yeah, and LinkedIn creator IO. 

0:48:40 Kanika Sharma: So you could subscribe to his newsletter. You could just follow the page here. Doesn’t matter. He kind of dissects every single post on LinkedIn. And every single about section, the headlines, cover pictures, about sections, experience sections, post constantly profile pictures as well. And I feel like this is the best way to learn when you have so many examples and you can just pick point. Okay, this is the one that fits the best with my particular case. 

0:49:06 Kanika Sharma: It matches my industry, it matches my specific pain point. This is the kind of solution I’m looking to offer. You could take inspiration from this particular page. It is literally reverse engineering, engineering all the posts, all the best cover pictures, all the best headlines about sections right there. So I feel like this is something that everyone should follow. This was a great inspiration for me as well. 

0:49:26 Kanika Sharma: It’s like a repository of all these useful about section templates, headline templates. And in the end, I feel like there’s just, just one little thing that I want to mention. If you do decide to kind of go all in on your personal brand and you start with revamping your profile, make sure that you experiment a lot. I mean, whatever we’ve said in this live section is something that I’ve experimented with and it worked for my prospects, my clients and me. 

0:49:52 Kanika Sharma: Now that doesn’t have to be like a permanent compulsory blueprint for everyone. So this is what I’m going to recommend. Take inspiration from all these areas, from wherever you can get it and just keep experimenting. Every two weeks or every three weeks, update your cover picture copy, update your headline, update your about section. Dave Garage literally updates his headline every other week. Every other week I see a new Dave right there, there’s a new headline. Sometimes he’s also updating his profile picture. So he just keeps on experimenting. And I feel like that’s very important when you’re creating a personal brand to see what exactly sticks with your users and make sure all the links that you’ve added on your profile, right from the upper fold to the featured section, are UTM links so that you can actually track them. That’s about it. I feel like that. Is it anything to add here? Taylor and Bill, I think that’s it from my end. 

0:50:38 Taylor Wilson: Yeah, no, I loved it. I would say, like, I’ll just kind of recap some closing thoughts and yeah, thanks for everyone who kind of like joined in and asked questions and stuff like that today, I think a couple of things that really stuck out for me are really, really in line with brand strategy in general. And like, LinkedIn is a channel for that. So as you talked about, think about LinkedIn as the first impression that people are getting. 

0:51:05 Taylor Wilson: Make sure within that first impression they can very quickly and very clearly understand exactly how you could help solve any challenges that they have in their business or their professional space. That’s kind of the biggest thing. And then the last thing you just mentioned, and I agree, it’s funny, sometimes I think Dave is like, maybe just like joking too with all of his updates. But think of it as a place for experimentation and just regularly iterate. When you see something working, okay, lean into that. Why? 

0:51:35 Taylor Wilson: Why did it work? You know, like, what is it about that that maybe is the, the thing that causes it to work or to take off? So use it as a place of experimentation too is kind of what I heard. 

0:51:46 Kanika Sharma: 100. Yeah, you just summed it up really well. 

0:51:49 Will Neveli: I mean, this is, this was all great for me. I’ve got a lot to take home. Will you ru my profile again in a couple weeks when I edit it? No, I’m just. 

0:51:58 Taylor Wilson: I know we didn’t get to mine, but I’ve already, like, know what I need to fix, I think. No. 

0:52:04 Kanika Sharma: Oh, one last thing. Just like, this is a new feature that LinkedIn now gives access to. You can literally experiment with multiple cover pictures as a slideshow. Now, if you have a premium profile, you could add like three cover. Yeah, you could add three cover pictures. I’m going to show like an example of. If I can just quickly add here. So this is Jeff. I think I did his audit during the exit 5 EMA and have a look. You can see the screen, right? So, which is constantly moving. 

0:52:28 Kanika Sharma: So I mean, you could also change the copy and just like, you know, experiment with whatever’s sticking the most. Of course, you’ll have to, like, kind of make a lot of assumptions, ask people what’s working, what’s really not. But this is a great starting point. If you have like multiple products and multiple ICUs as well, that’s cool. 

0:52:43 Taylor Wilson: And I didn’t, I wasn’t aware of that either. So I think we’ve also learned about some cool features that probably just are not commonly known. And we’ll make sure to put some, some files, follow up with like, some, you know, links to where you can go learn more about those features because I think these things are really cool, too. 

0:52:57 Kanika Sharma: Awesome. Awesome. 

0:52:58 Taylor Wilson: Awesome. All right, well, hey, this has been awesome. Thanks so much for joining us. Truly a pleasure. If you need help with your LinkedIn profile, go to fixmylinkin.com Kanika I know we’re here on LinkedIn already and people are chiming in, but is there any other way that you would say, like, direct people to get in touch with you. 

0:53:17 Kanika Sharma: I think LinkedIn is literally the best way. That is pretty much where I am living all the time. So that is the best channel for me. 

0:53:25 Taylor Wilson: Awesome. And Nancy says I’m Planning to add LinkedIn profile updates to align with my two week content sprints, a new content strategy line from Taylor. Awesome. Hey Nancy, that’s so good. This has been fun. I feel like we should do more lives. I think I like this life thing again. It’s been a little while doing a lot of lives but like they’re a lot more spontaneous, just a little bit more fun. So thanks so much for joining us and thanks to everybody who logged in and and got something out of this. I hope today send us your follow up questions and we’ll see you on the next one. 

0:54:01 Taylor Wilson: Well hey there. That was fun. I love how much mind blowing and mind openening Shizzle our guest present bring to us with every single episode. We hope you enjoyed the conversation as much as we did. Make sure to hit that subscribe button on your favorite podcast player so that you don’t miss a beat of the Talking Shizzle podcast. And if you’re listening on Apple, be sure to let us know what you thought and leave us a review. 

0:54:29 Taylor Wilson: We’d love to hear from our listeners so that we can bring you all the good juicy business growth Shizzle that you’d like to hear about. Be sure to get in touch with us and follow along at creativeshizzle.com or shoot us an email at podcast!@creativeshizzle.com now until next time, we hope you go get your big Shizzle done.