Talking Shizzle

Unlocking Personal Branding Through Live Streaming and Authenticity

• Taylor Shanklin

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About the Guest(s):

Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of personal branding in today's digital landscape.

Episode Summary:

Check out this episode of Talking Shizzle, where we went live on LinkedIn with host Taylor Wilson whom welcomes branding expert Jessie Liszak to jump into the world of personal branding and its vital role in business growth. Jessie shares insights into how personal brands can complement corporate identities, emphasizing the power of authenticity and live streaming as tools for connection and influence. Together, they explore the foundational elements necessary to develop a powerful personal brand, discussing how executives and entrepreneurs can overcome hesitation and take strategic steps to reveal their genuine selves online.

The conversation also hits on the practical aspects of personal brand building within the B2B space, focusing on channels and strategies that drive engagement and trust. Jessie argues for the importance of focusing on personal values and long-term goals when crafting a personal brand narrative, with platforms like LinkedIn and YouTube highlighted as essential for B2B professionals. The discussion also touches on the potential loss of TikTok and the need for diversification across platforms to maintain reach and influence. Through her expertise, Jessie provides actionable advice for individuals looking to authentically connect with their audience and build a brand that transcends traditional marketing techniques.

Key Takeaways:

  • Personal branding is essential for aligning your authentic self with your professional identity, especially in B2B contexts.
  • Live streaming is a dynamic and effective way to engage audiences, offering authenticity and building trust in ways that edited content cannot.
  • Understanding and defining your personal values and life goals are crucial steps in developing a personal brand.
  • Diversifying content across multiple platforms mitigates risks associated with the potential disappearance of any single platform.
  • Executives should not only focus on personal branding but also encourage their teams to build their individual brands to represent the company effectively.

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Transcript 

0:00:03 Taylor Wilson: Hey, hey, hey, all you lovely people out there. 

0:00:07 Taylor Wilson: I know you’ve got a lot going on in your day, and you have big dreams for your brand. 

0:00:12 Taylor Wilson: Are you ready to talk some shizzle and learn some shizzle from entrepreneurs, leaders, change makers, and overall interesting people who like to shake things up? I’m your host, Taylor Wilson, founder of Creative Shizzle, and I’m stoked to bring you a fresh episode of Talking Shizzle today. This show is all about helping you think differently so that you could grow. 

0:00:39 Taylor Wilson: Your business or your cause. 

0:00:42 Taylor Wilson: Check us out on the web@creativeschizzle.com now let’s get into it and talk some shizzle. 

0:00:51 Taylor Wilson: All right, what’s up? What’s up? We’re here live to talk some shizzle today. I’m excited about this. It’s almost the holiday, and I’m here with Jesse Liszak. What’s up, Jesse? How are you? 

0:01:01 Jessie Lizak: Not too bad. I am also ready to talk some shizzle with you, Taylor. What a fun name. The holidays have been busy. A whirlwind December has been nonstop, I feel like, but happy to be here and, you know, throw some shizzle around. 

0:01:16 Taylor Wilson: So let’s get into it. So you. And since then, we’ve kind of become friends a little bit here on LinkedIn. And, yeah, I appreciate the content you put out. You talk a lot about precious branding, and it is something that I think one, is very important for brands, you know, to be thinking about the personal brands of people on their team. And two, I think it’s just like, you know, people buy from people, and so it’s. 

0:01:44 Taylor Wilson: Yeah, it’s something that I think a lot of people are still, like, kind of a little bit afraid to do. Yeah, I don’t want to put myself out there. So I was hoping that you could give us some. Some tricks of the trade today. You know, talk to a little bit about rabbiting, what you do at rabbiting, how you started, and then let’s get into some personal brand stuff. 

0:02:05 Jessie Lizak: No, I really appreciate that. Personal branding, it is my topic. That’s what we help people with, but we do it through live streaming, just like you’re doing now. And that’s how I got started. So I was a chief marketing officer for a smaller data company out of Florida, and I was like, hey, we were B2B, you know, hey, I think we need a podcast. And they were like, you know, have you ever put on a podcast? And I was like, no, but I think we need one. And this was, I don’t know, probably 2021, maybe 2022 I think. No, it was definitely 2021. 

0:02:46 Jessie Lizak: And they were like, well we would have to hire a firm or like an agency to help us. And I’m like, no, no, no, no, no, no, no. I think we can do this for like, you know, low dollar. And so I went off on my own on the side to like try it out and I’m like, I’m just going to test out these tools. But for me my audience was on LinkedIn. I wouldn’t hang out with my homies on LinkedIn. So I’m like, I want this to go live on LinkedIn. So I tried some tools out and sure enough, I landed on streamyard. I know we’re on streamyard now and I became a Streamyard affiliate. 

0:03:19 Jessie Lizak: But I just started going live in the evenings after work at 9pm I get my kids to bed. They were younger then. At first I was going live about 9:30 and ended up moving that up later on, but to nine. But still it was always like a late night show. So kept my job for a long time. And then six months after starting the live stream it was a sponsored show. So then at that point I continued working for about another six months and convinced my employer to let me go fractional. 

0:03:53 Jessie Lizak: And I thought it was good for them, I thought it was good for me. And even still to this day I work with them, which is really lovely and beautiful. Like I’m glad that I’ve been able to maintain that relationship and continue to help them. And before I ended up leaving there, we still did start their livestream and podcast. So I went out, tested the tools on my own. Couple months later we started their show and even still to this day their show is running and you know, like just today here in a couple hours we’ll be bringing on the chief growth officer of Lota May. 

0:04:27 Jessie Lizak: So it’s a data company and lot of me is another data company. So now we’re bringing on like people relevant in the industry go live, we repurpose it into podcast, short form, video across channels, YouTube, shorts. Of course TikTok’s going away bad. But yeah, that’s what we do is we help people go live on LinkedIn and then we use AI to repurpose it to your newsletter, to your blog, to short from video to your, your posts. 

0:04:58 Jessie Lizak: Because when you go live you’re authentically in front of your audience being vulnerable anyway and sometimes you get those hard questions and there’s really good moments in a live stream. 

0:05:08 Taylor Wilson: Yeah, I love live streaming. I Like, I mean, I started messing around with it on LinkedIn as well myself. I haven’t done a lot in other platforms. Do you go live, like, on YouTube and other places, too? 

0:05:20 Jessie Lizak: Yeah, on LinkedIn, I do LinkedIn, YouTube, Facebook, Instagram and Twitch. But most people watch on. On LinkedIn. 

0:05:29 Taylor Wilson: Well, we decided random way to go live today, you know, because a lot of times, like now we just record these shows. But I decided, I was like, you’re a live person. Let’s do. Yeah, let’s do it. So here we are. So let’s talk about personal branding. And I want to get into how do you help executives that say, oh, I don’t want to put myself out there. No, I’m just doing my thing back here. 

0:05:55 Jessie Lizak: I’m. 

0:05:56 Taylor Wilson: I’m running the company. I can’t be out there in the forefront. You probably hear that a lot. I know, I hear that a lot. Handle that conversation and how you help people, like, see the light. And I understand, like, not everyone wants to be out there, that’s fine. But how do you help people sort of, like, shift their thinking a little bit around the importance of personal brands? 

0:06:18 Jessie Lizak: Representing a company brand, I think showing them competitors in their industry is helpful who are doing this. I think also saying, hey, look, you don’t have to do this, but there needs to be a face of your company and you can hire someone to do that, but the risk in that is that person could up and leave at any time or they could do something or say something that you wouldn’t agree with that could potentially tarnish your brand. 

0:06:44 Jessie Lizak: So at the end of the day, you know, you are the leader of this company. You should be the face of this company. And it’s not being boastful, it’s putting a human face to the brand. So not only should the executive go live, but the entire team should go and be involved as well. Maybe not going live, but having a respectable, presentable LinkedIn that has some content, you know, going out, maybe not a post every day, but stuff that’s not just super branded to them, but is about them as humans. Because, again, people connect with people, not brands. Right? So if you are out there being. And this is why I love live streaming, because it’s live. We can’t edit this. We can later on. We can edit and repurpose it all we want and make it way better, but right now we’re live. So people are capturing anything. If they want to ask us questions, throw us off, ask us about the plant in the back, like, it’s Just a real conversation. And that’s about as real as you can get when you’re not in person and you’re doing it, you know. And people are purchasing on live streams too. Like, you know, you can send people from a live stream when they’re engaged and you’re say showing a demo of a product and send them to a free trial of it, or you can run a promo and get people engaged, but making it about the transition. 

0:08:08 Jessie Lizak: So I don’t know live streaming and is a part of building a personal brand. It’s not the only part, but it is so all inclusive and I’ve just found it so easy to repurpose it because Google Transcript, you can write a recap of the show. Your marketing team, who may not always have access to the executive, now has access to what the executive said for a full hour. Easier to get quotes, easier to get their thoughts, easier to get images, video clips, anything they might need. 

0:08:40 Jessie Lizak: Plus they could feed you with questions. So like, not only are you promoting yourself, you’re helping your own team. But yeah, there’s just so much you could say, I feel like to try to convince. And at the end of the day, some people won’t get it. Some people will be like, you know what, we would rather just go put a bunch of money into ads. And you can do that. I would say supplementing with ads is great, but a lot of the time most brands don’t have sufficient budget to properly run ads because it takes a lot of testing, which means you’re spending a lot of money to really learn what works with your image, your offer, the way the post looks, everything. There’s so much depending on where the ad is. 

0:09:24 Jessie Lizak: But yeah, organic marketing is really the best way. Not. Not only because it’s $0 not paid and not so much. So, like, you do have to hire a marketing team. You have to hire people to help you create the content, but you still have to do that for your ads anyway. So taking that cost out, you know, it is $0 considering, like what it costs to actually publish it. Like, whereas with an ad you have to pay to have people view that. 

0:09:52 Jessie Lizak: And there are benefits to that because you can have that targeted view, but supplementing it with the authority of a brand that’s built with organic content over time to build trust is really where the money is. 

0:10:06 Taylor Wilson: Yeah, totally. I literally just wrote an ebook a couple months ago about how marketing is dying and trust is like your new pipeline. I think it’s really true and I think that is why personal brands in line with whatever company, brand, whatever it is like you’re doing for the world is so important because it’s like people will trust people more than a company or an entity. So aside from live streaming, what are some of the foundational elements you think are important for people to ponder when they’re thinking about a personal brand? So maybe like, okay, I’m sitting here, I’m thinking, okay, I should build a personal brand. 

0:10:53 Taylor Wilson: I don’t even know where to start. You know, like, what do you say to that person? 

0:10:58 Jessie Lizak: Mm, yeah, I say, what do you want out of life? Like, what are your goals? Like, let’s take this, like, high level. We can’t start with, like, what’s your goal? Let’s start with what do you want out of your life? What do you want to create from this life? What do you want to accomplish? Okay, so you want, you know, a certain amount of wealth. You want to end your generational trauma. You know, you have all these goals for your life. Right? 

0:11:25 Jessie Lizak: All right, well, in the next 10 years, what do you need to accomplish to get yourself toward there? And then let’s like, write that stuff down and let’s just go really deep on who we are. We do this in my retreat. We did a retreat last, last summer. I have a women’s community. And so we got together in person and we did like sound bath yoga. Because a lot of the time doing this deep work, it can. It can be hard and really figuring out who we are and what the heck we want, but that’s what it does require. 

0:11:58 Jessie Lizak: And you better figure that out anyway, because once you start putting yourself out there, then you need to have flat feet to be able to stand tall, because people are going to throw tomatoes and you just have to be able to withstand it because not everyone’s going to like you. You just have to learn how to lean into those people just as much as you lean into those who do like you. But I think you have to go deep. 

0:12:19 Jessie Lizak: You have to work backwards, figure out, what do you want out of this life? What do I need to do in the next 10 years to get there? What do I need to do the next five years to get to the 10 year mark? And what do I need to do this year to get me on the way to that five year mark? And then have it all written down and you know, we’re at the end of the year, so people are planning anyway. So this is a great time to do this for yourself. 

0:12:42 Jessie Lizak: Not for your company, for for me. What do I want? How am I gonna get there. And not only that, who’s gonna help me get there? Is it a job that I want? Is it a job that I think I need that’s gonna help me get to this place that I need to be in five years so I can do that thing in 10 years so I can do that other thing and the end of my life. So, like, just working backwards kind of makes it real because we all have that death date, right? 

0:13:07 Jessie Lizak: So we’ve got to figure out what are we going to do in this short amount of time. And it’s good to reflect on that and do the deep work to figure out who you are. So then once you figure out all that stuff, you’re like, this is what I want. Here’s who can help me get there. If not like for a job, here’s who I need to sell to to help me get there. You know, if you run a business or something. All right, now what are the three things you want to be known for and how do you write about those three things a thousand different ways on your LinkedIn posts? 

0:13:42 Jessie Lizak: So yes, once in a while some random, like, personal stuff is okay, but if you’re gonna do it strategically, like, you should have some things that you wanna be known for as a person and that’s not necessarily what your company is doing. Yes, what you’re doing at your company. Like one for me might be marketing. So back when I was a chief marketing officer, I wrote about marketing. I worked for a data company. So a lot of time I write about marketing data to make it more relevant and because it was what we were talking about then. 

0:14:11 Jessie Lizak: But yeah, you gotta think of your three content pillars, really. What do you, what do you want to be known for? How do you write about that? A thousand different ways. And that usually seems to help people figure out how to and what to write about. Because we can sit there, sit there and share post prompts with them all day. And there’s all kinds of post prompt workbooks you can go download. But really figuring out your values, what do you want to be known for? 

0:14:39 Jessie Lizak: What is the value that you add to this world? And who do you serve? Who are those people that are going to help you get there? Where are you selling to? Where are you trying to get a job from? Those are the people we want to really highlight and those are the things we want to really highlight on your profile. So you want to have like your value prop on your cover image and your call to action. What do you want to have them do and have all of that stuff really clear, which you’re probably, if you’re a business owner and executive, you’re doing a lot of that stuff on your website anyway. So now you just need to think of your LinkedIn, of the website, of you and done strategically, you can get inbound for your business through your personal brand. 

0:15:19 Jessie Lizak: It’s good to do simultaneously with your company brand too. But it’s easier to grow a personal brand on LinkedIn than a company brand. But it’s still, I think important to grow your company page. 

0:15:30 Taylor Wilson: What about some other channels that you’re finding? Let’s just talk like B2B because we are on LinkedIn right now. What are some other channels that you are finding are maybe proving successful or you think have opportunity for personal brand growth as it relates to more like the B2B space. 

0:15:51 Jessie Lizak: The B2B space, man, so much. I mean you could, we could talk about email. Email isn’t dead. And you, that’s still a personal brand because that’s your name that they’re clicking on. So like for your marketing opt ins just making sure that you’re still being your person to people who want to opt in if you are that face of the brand. But I don’t want to get an email. I, I’d get into YouTube. I think YouTube will see, you know, as tick tock goes away January 19th especially we’ll see more on the YouTube front. But think video in general. Any platforms that are optimizing for video, you know, video that can’t be done by AI, right. So our conversation right now couldn’t be repurposed per se like on AI. So live streams will continue to be reproductive important. 

0:16:38 Jessie Lizak: YouTube is good because it allows for long form content. And while you may not get a lot of impressions on your long form content, you will get people who are more middle of the funnel, bottom of the funnel who will watch that long form content to really learn more about you, what you’re doing and figure out they trust you or not. The short form content is becoming the top of the funnel. It’s those impressions. 

0:17:00 Jessie Lizak: People are not just seeing you but they’re learning from you in a short matter of time. And those 30 second clips, those minute clips, clips or even 90 second clips, even on LinkedIn like LinkedIn, we’re seeing more short form video. We’ll be seeing more people going to Instagram reels I think since TikTok’s going away. But YouTube allows easily for long form content which I think the smart brands, they can see through the facts that the impressions aren’t as important because the long form content is helping them bring in the quality audience that they want. 

0:17:34 Taylor Wilson: And I think it’s funny, my son asked me, he’s about to turn 14 and last night he asked me, mom, what do you think about TikTok going away? And I was like, that’s a good question. I mean I, I have personally not gotten on TikTok mostly because I just was like, even though people would tell me like, you really should be on TikTok, I was like, I can’t do one more thing. It’s just been more like digging my heels in and being like, no. I’m saying no to like more channels. 

0:18:02 Taylor Wilson: Oh my God. Maybe that goes down to the personal values and goals and everything like that that you mentioned. But it actually really made me think a lot about how when you think about the importance of one owning your audience, like people who are email people will always say like email is you always get to like own that audience versus these platforms and you’re sort of like you’re playing by their rules with the platform. I think this is a good example. As we’re thinking about this is like platforms can go away. 

0:18:34 Jessie Lizak: Yes. 

0:18:35 Taylor Wilson: Corporations can go away, you know, all of a sudden. And so when you’re thinking about your personal brand, I do think it’s one important to probably not just only sit on one platform and to think about how can you start to sort of like have breadth, you know, of reach across different places so that if one platform goes away, you’re not like, oh. 

0:19:02 Jessie Lizak: Like what do I do now? 

0:19:04 Taylor Wilson: I don’t know how you’re, if you’re on TikTok or how you’re feeling about that. How would you answer that question if, if my son had asked you that question? 

0:19:11 Jessie Lizak: I would say, I think it’s too bad because I am on TikTok and have monetized TikTok. I work with brands and I make video clips of their products. So like right now, for example, I just got this organic plant based, handled big toothbrush that I used to hear about. I got these like shoelaces. These are random, but I also got this like luxury perfume and jewelry and clothes. So for me it’s pretty sad because it would be one all those gifts and then I make commission when I make videos and people buy those gifts from the link in my video. 

0:19:54 Jessie Lizak: So yeah, I mean I don’t make a lot of money on it. My husband’s like, I think it’s a desire action compared to what I do otherwise. But for me, it was really fun and I just really liked the algorithm. It was just so interesting. But I don’t know. We don’t know what we don’t know. I don’t know what the US government knows and why they want to shut it down, but I guess I’m optimistic that it’s not going to go away. It just doesn’t feel real to me. 

0:20:20 Taylor Wilson: I think someone will buy it before the 19th. I don’t know. And I’m sorry because we. We also talked about that. I said it is sad. There are a lot of people who have built businesses on a plat on that platform. And, you know, it’s. Yeah, you’re something else. So I’m sorry for you. That. That is okay. So what would you say to your younger self about personal brand building? Maybe something that you’ve learned along the way where you’re like, oh, I wouldn’t do that again, or that was a good move. 

0:20:51 Jessie Lizak: I would say just don’t hesitate. Like, I was on LinkedIn in 2010. I didn’t really get active on it until about 2014 when I had a B2B marketing job. Maybe it was even a little later than that. Maybe it was 2016. I’m trying to remember. But I did, like, still build a little bit of like, like when I was in College in 2009, 2010. I was still connecting with people in college because I was like, I’m not going to know these people and I don’t want to just connect with them on Facebook. I want them to, like to be like a professional connection. So that’s how I saw LinkedIn. So I was one of very few people in my network who was doing that. 

0:21:27 Jessie Lizak: And I would be that person who took all my email connections and sent them like a LinkedIn invite, like, join. 

0:21:32 Taylor Wilson: LinkedIn, blah, blah, blah. 

0:21:34 Jessie Lizak: But yeah, I shouldn’t have hesitated. I should have still just like posted back then. Even if I think about it now, like, just imagine if I had just started writing and posting because I would do vine videos. Just think if I would have posted my vine videos back then on there, or I would have done even YouTube. I still have some of my old YouTube videos up there, like Cooking with my Grandma, you know, Like, I could have like totally posted that on LinkedIn. Probably would have been shamed back then, but who cares? It would have been like building a personal brand anyway. And it would have been like, over time it builds, right? So like you might get one, like one follow one connection, but over time it just compiles So I was gonna do it anyway, so I should have just started earlier. 

0:22:17 Jessie Lizak: Just take. Yeah, action. 

0:22:19 Taylor Wilson: I think that makes sense. I also just started messing around with it. It is funny. There are, like, old videos that I go back and find. I’m like, like, Facebook lives and stuff, but I’m like, what was I doing? But at the same time, to our. To your point, at the beginning, like, it was authentic and I think it worked. And I think it is one of those things where, like, start with something and do something that feels comfortable for you. If you’re not comfortable at all with video, don’t do video. 

0:22:51 Taylor Wilson: Do what is authentic for you. Uncomfortable with you. I don’t know what you think about this, but I think it’s gotta be real. And if it feels really forced and you’re super awkward and comfortable, one, like, you can get better at it with practice, like, anything. But two, like, I think create content that feels authentic to you and, like, the better stuff will come out right, you know, as opposed to just. And maybe that’s why I never got on TikTok. Even when people were telling me, Cause they were like, Do TikTok. I was like, I just. I just can’t, you know, I just. 

0:23:22 Taylor Wilson: And. And it’s fine, you know, and maybe I didn’t. Maybe I could have grown on TikTok. I don’t know. But, you know, I think, yeah, just start and maybe don’t have regrets. Is there something that you feel like you did really, really well that you would tell other people? 

0:23:36 Jessie Lizak: I think the same thing is I didn’t start as fast, but I did start. So, like, I’m glad that I did start it in 2010 and that in 2014, I did start posting. And little over time, like, I got better at it. Like, I was that person back then that was just like posting links to blogs, you know? But it improved over time. But you learn, you fail, you embarrass yourself sometimes. Just like, sending LinkedIn connections to, like, stuffy old people who are like, why do you think you can connect me on LinkedIn? I’m like, we just met in person. You know, I used to work in government and stuff. So, like, I went through this. Like, I was still, like, in those jobs. I was still connecting with people that I met everywhere I went in my career. I was using LinkedIn to engage with people, remain connected with people who I wasn’t going to be connected with in person anymore. 

0:24:27 Jessie Lizak: And I’m glad I did that. I just wish I would have done more. 

0:24:31 Taylor Wilson: I don’t Know what would you close us out on? Like, anything that I’d missed. I know I had this big, long document of questions and we just sort of started. 

0:24:37 Jessie Lizak: Yeah, no, I love that. 

0:24:39 Taylor Wilson: Did I miss something? 

0:24:41 Jessie Lizak: I think to kind of like, piggy off of what you just asked. Believe in yourself. Like, I should have believed in myself more. But one thing I did, too, that was good, that I could have done more of is I would leave jobs a lot. I would, like, do my part, add my value. And then when I saw that maybe they could do things better or maybe I could go learn something different, I would just start applying for other jobs while I had a job and leave friendly and start somewhere new. And that was how I climbed so fast to like social media manager to CMO before. 

0:25:15 Jessie Lizak: You know, I think by the time I was 35 and I was a CEO, co CEO in a series C for a little while, but, you know, I. I guess, yeah, that. Just believe in yourself and take action and you don’t have to be stuck in one job. They might not ever promote you. And that was how I was able to climb fast was just by finding the jobs I want and go apply for them. And being active on LinkedIn always helped me do that 100%. 

Taylor Wilson: I agree with you. 

0:25:45 Jessie Lizak: Yeah. My last job that I had, who. They’re still my client. I met them on LinkedIn. 

0:25:50 Taylor Wilson: It’s amazing how many friends I have made. 

0:25:52 Taylor Wilson: Like, good friends. 

0:25:54 Taylor Wilson: Yeah. I made meeting on this network. And then I think when you do think about your personal brand and your old, like, let’s kind of bring it home. I like what you said about when you’re thinking about your personal brand, start with, what do I want out of my life? So maybe, like, I think a lot of people probably go straight to, like, what does it need to look like with the company? But you have a whole life. 

0:26:19 Taylor Wilson: What is your life? What do you want it to look like? Who are you? And then how does that align with a job? I think when you go about it that way, I think, you know, people will find that they can get a little bit more. More fulfillment. And, yeah, it can help you get the right job if you’re out there and you, like, you have a point. 

0:26:40 Jessie Lizak: Of view, you know, and it wasn’t until I started coaching that I realized a lot of people don’t think about their own goals. Like, what do you want? You know? And I remember, like, the first group I coached, they’re like, I don’t know. I don’t know if I ever thought about that. I’m like, what do you mean? Don’t know if you ever thought I was always thinking about what do I want next? You know, you have to have that on your radar. Do you want to get married? 

0:27:04 Jessie Lizak: Because if you don’t visualize it, plan for it, probably not going to just fall upon you. 

0:27:09 Taylor Wilson: Yeah. What’s a goal you have in the next five years? What’s something you want to do? 

0:27:13 Jessie Lizak: I want to be able to hire employees. I think I’m hopefully shorter than five years. But like people in the US right now, I work with virtual assistants and I basically review everything. So it’d be great to work with people in the US again, like build my own little marketing agency. Yeah. How about you? 

0:27:31 Taylor Wilson: I want to go to the beach more. No. 

0:27:35 Jessie Lizak: That’S why, that’s why I want to hire more people. So I can go, like just, just delegate more and I’ll just go to sleep. 

0:27:42 Taylor Wilson: I want to continue like we’ve started a thing here. We’ve got about 20 people on our team now and I want to keep growing that. I want to give people a great place to work and a really good environment that’s really healthy and just want to keep doing that and being able to, to provide that for people. That’s like the big heart and soul kind of behind Creative Shizal and what I’m doing and why I, you know, schlep through the mud a lot, you know, to do it. But I think it’s important and eventually to just be able to spend more time like in the salt water, like floating. 

0:28:20 Jessie Lizak: Well, it was so. 

0:28:21 Taylor Wilson: Hey, it’s been fun. We’re gonna close out the live stream. Thanks everyone. I don’t know who joined us, but thanks for joining. Hopefully this was fun. It was fun to talk to you, Jesse, and we’ll see you next time, folks on Talking Shizzle. 

0:28:39 Taylor Wilson: Well, hey there. That was fun. I love how much mind blowing and mind opening shizzle our guests bring to us with every single episode. We hope you enjoyed the conversation as much as we did. Make sure to hit that subscribe button on your favorite podcast player so that you don’t miss a beat of the Talking Shizzle podcast. And if you’re listening on Apple, be sure to let us know what you thought and leave us a review. 

0:29:07 Taylor Wilson: We’d love to hear from our listeners so that we can bring you all the good, juicy business growth shizzle that you’d like to hear about. Be sure to get in touch with us and follow along@creativeschizzle.com or shoot us an email at podcastreativeschizzle.com now, until next time, we hope you go get your big shizzle done.