Mastering ABM and Experiential Marketing

Samuel Hall is the dynamic co-founder of Mixed Reality and the driving force behind ABM Answered, where he intersects experiential marketing strategies with account-based marketing (ABM). His innovative journey into B2B marketing began with the creation of mind control beer-pouring robots alongside co-founder Eddie, marking a creative leap into the tech and marketing industries. Samuel’s diverse endeavors span video game development and experiential marketing, having worked with industry giants like Meta and Automation Anywhere to generate significant pipeline growth.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson explores into the innovative realms of experiential and account-based marketing with Samuel Hall. Connecting after a serendipitous meeting at a B2B marketing conference, Taylor and Sam have a vibrant conversation exploring the powerful connections between marketing creativity and business results.

Sam shares his fascinating journey from creating mind control beer-pouring robots to launching ABM Answered, an incubator dedicated to marketing innovation. He elaborates on the transformative impact of account-based marketing (ABM), emphasizing its potential to forge more personalized, impactful connections with target accounts. Throughout the episode, Samuel unpacks the benefits of integrating experiential marketing with ABM, showcasing how dynamic, sensory-driven campaigns can elevate brand engagement and drive significant ROI. The discussion is rich with insights into strategic alignment across marketing and sales, operational planning, and leveraging unique marketing experiences to achieve business success.

Key Takeaways:

• Experiential marketing involves creating multisensory, engaging brand activations that resonate emotionally with audiences, enhancing brand recall and engagement.
• Account-Based Marketing (ABM) narrows focus to target high-value accounts, aligning marketing and sales efforts for optimized conversion and loyalty.
• Strategic alignment between marketing and sales is crucial for ABM success, ensuring teams work cohesively towards common business objectives.
• Measuring ABM's impact involves analyzing pipeline and revenue, examining account engagement, and assessing sales' utilization of marketing content.
• Innovative experiential campaigns, linked to ABM strategies, can effectively integrate branding and sales messaging, providing memorable experiences that capitalize on competitive engagement.

Resources:

• Samuel Hall on LinkedIn: https://www.linkedin.com/in/samueljameshall/ 
• Creative Shizzle - Website
• ABM Answered - https://www.abmanswered.com/
• Sam Hall's Website - https://samueljameshall.carrd.co/ 

Listen to the full episode for an enriched understanding of how experiential marketing and ABM can transform your business strategy. Stay tuned for more episodes of Talking Shizzle, where we unravel the secrets of impactful marketing with unique and inspiring guests.

Transcript

0:00:03 Taylor Wilson: Hey, hey, hey, all you lovely people out there. I know you’ve got a lot going on in your day and you have big dreams for your brand. Are you ready to talk some shizzle and learn some shizzle from entrepreneurs, leaders, change makers and overall interesting people who like to shake things up? I’m your host, Taylor Wilson, founder of Creative Shizzle and I’m stoked to bring you a fresh episode of Talking Shizzle today.

0:00:33 Taylor Wilson: This show is all about helping you think differently so that you could grow your business or your cause. Check us out on the web@creativeshizzle.com now let’s get into it and talk some shizzle.

0:00:51 Samuel Hall: Hey.

0:00:52 Taylor Wilson: Hey, Taylor here. I’m super excited about this episode of Talking Shizzle where I got to sit down with a new buddy of mine, Sam Hall. Sam and I met at a marketing a B2B marketing conference earlier this year called Drive put on by exit 5. We were in a small group discussion one day. I thought he had a cool vibe. We connected on LinkedIn and he’s got a ton of knowledge in the world of founding companies and ABM account based marketing.

0:01:22 Taylor Wilson: So Sam is the co founder of Mixed Reality. He is also the supreme leader at abm. Answered and we’re going to talk to Sam today about experiential marketing, his background, ABM and how to bring those two things together. And we just talked some shizzle. Enjoy it. All right. Hey guys, we’re back here on a fresh episode of Talking Shizzle. Here to talk today about some of my favorite topics in marketing, experiential marketing and abm.

0:02:00 Taylor Wilson: So what’s up? Sam Hall, I am here with you today. I’m looking forward to the conversation.

0:02:05 Samuel Hall: Looking forward to it too. Taylor, thanks. Thanks for inviting me on.

0:02:08 Taylor Wilson: Well, give us a quick rundown of your story. Tell us a little bit about who is Sam, what do you do, and then we’ll roll into the meaty stuff.

0:02:17 Samuel Hall: So 2018 is when things start getting interesting. It’s kind of when I fell into B2B marketing, I was building a company with my friend Eddie. We built the world’s first mind control beer pouring robots. So it allows you to kind of pour a pint of beer using your brain power and it genuinely works, which was great. We built it originally for college and university students thinking, hey, why wouldn’t they want these? Turns out they had no budget for that, which is crazy. But who did with B2B marketers.

0:02:44 Samuel Hall: So yeah, we ended up selling and that’s how I fell into the space. I think it’s interesting asking anyone that question because like no one has like Dave Gearhart says, goes to school for B2B marketing. So we did a lot of conferences, trade shows basically on the premise of these companies spend tens of thousands, hundreds of thousands. And in, in one case I was at an event in Copenhagen and Bank of America had spent $1 million on their stand for a four day period.

0:03:10 Samuel Hall: And that is like mind boggling money to me. And I was like, great. But the problem is marketing 101 is if everyone looks the same, then no one stands out. So they’ve all got the same colored stand or all looks professional. Well how do you stand out? Well, you slap a mind control beer pouring robot on there and then like the crowd would like rock up. So it took about a minute to do and then that minute they’d get a crowd, a queue of people, a line, sorry in American, I think a line of people waiting to use it. And then what the sales team could do on the stand is like shake hands, do their little chirpy, sleazy sales stuff maybe for the sales, but you know, they’re sharky. And then that was going so well. We built a second robot in year two called Matilda based off the film.

0:03:53 Samuel Hall: Yeah, the little girl like fly stuff around without touching it, like pancakes and things. We were like, we need a classy robot. So we went into that, built that. So that used haptic technology to work. So you had to marry up like the champagne bottle and the flute and try and pour yourself a drink. So it’s like you’re taking the element of touch away from it. It’s actually surprisingly hard. Then 2020 came Covid that was fun.

0:04:15 Samuel Hall: Our revenue, like just all in person events stopped. So I had two options. Get a proper job or disappoint my mum again. Decided to disappoint her and build a video game company. We did everything and anything. We did product launches for like Delonghi, Kenwood, Braun. We did trade shows. Our first customers meta, which is hilarious or well, they were called Facebook at the time. Not saying they stole the idea. I’m sure they were way ahead of us. But yeah, we did a trade show for them.

0:04:40 Samuel Hall: We built dinosaur tours for paleontologists and velociraptors, which was really, really cool. Turns out dealing with like kids online isn’t the space you really want to be in and they don’t have much money, so that wasn’t very lucrative. But one case study that was really, really working well was abm, which is account based marketing and a Software company Automation anywhere. They generated $2 million in pipeline using us just within the UK alone before they went expanding globally within six months using us. And they were like, this is what we’ve done. And my first thought was, wow, we should have charged more money.

0:05:14 Samuel Hall: But we went down that rabbit hole and started focusing on that because we’re not one of those VC companies that like boil the ocean, try and do everything and anything. It’s like we’re bootstrapped, self funded. Let’s focus on one niche, shove them really, really well. That ended up being really good for us. And then it’s nearly been five years now doing that. And during that time, over the last like year or two, because I’ve ended up being so ingrained in the space, we’re building an incubator which is called ABM Answered. So ABM Answered is basically an incubator with two components. The first side, as you said before the call, we interview people, we ask them questions, we take those questions and go find other abmers that can answer it for them.

0:05:56 Samuel Hall: So I like to say we’re like the Colombian drug mule or like Mexican Carta, I don’t know but like of knowledge. So if you’ve got questions and problems, we go get answers. The second part is we work with abimers to build products that allow them to do their job effectively. Where this differs is if you buy like a big platform like Demand Base or 6Sense or HubSpot, you might spend a fortune on it and only use 10% of the features.

0:06:23 Samuel Hall: Here we’re building like literally one feature products. So depending on where they are in the buying cycle they can just like plug and play like an a la carte menu. And it’s super lightweight and a little neat touch of it is all the products are designed by ABM is just like the people we sell to, we just build it. So we’re trying to foster and get this, I came up with this at lunch. Not the creator economy, the community economy. So like trying to build stuff together and then also these are like somewhat cash flow businesses so we whoever designs it with us. So if you’ve got an idea, Taylor, afterwards maybe tell me, I don’t know, we’ll build it, we’ll build a product, whatever and then we split that money with the people that we built it with. We don’t have shareholders to impress unfortunately I am the shareholder. So yeah, it’s kind of like that’s the kind of ecosystem that we’re in now. And that is a.

0:07:11 Samuel Hall: I waffled a lot there. But that’s my B2B marketing story.

0:07:15 Taylor Wilson: Cool. All right, so ABM account based marketing. Let’s go a little bit into that and then I want to bring it back to experiential marketing a little bit more. For people who aren’t super familiar with account based marketing, give us like the 101 and then we can go deep on some of the products that y’all are building. Because I think that’s really interesting concept to almost be like an ABM product incubator.

0:07:40 Samuel Hall: Cool. Yeah. So account based marketing. And for anyone that doesn’t know what that is, don’t worry because I study finance college. I thought account meant like company financial accounts. Account based marketing is basically company based marketing. And it’s where you like dedicate all your resources to not go after everyone, but to go after like select few.

0:08:01 Taylor Wilson: Give me like a quick common scenario of account based marketing. Why would someone want to deploy account based marketing within their marketing ecosystem? Because it is like, I think people’s heads start to spin in the world of marketing. I know mine does. I focus particularly myself on brand marketing and content marketing. And sometimes people are like, what does that mean? And then there’s, you know, there’s just so many different aspects of marketing. So like, let’s talk a little bit about a scenario when you might want to consider account based marketing.

0:08:31 Samuel Hall: So yeah, I think everyone should consider it. I actually prefer the term account based. Like go to market. And it’s the reason why is this like whole spray and pray? I wouldn’t say it’s dead. Like people always say it’s dead. But like you can still get fed emails through and go after everyone that could use your service. But if you look at your customer base, there’s that common equation, right? Like 20% of the customers you get, like give you 8% of your revenue. You can apply it to anything almost.

0:08:59 Samuel Hall: And it’s like we want more of these customers that pay us lots of money, so we should just target them. So it makes sense to dedicate all your marketing resource and your sales flow to customers, like your most valuable accounts. So that is why you would do it. And by having like more like just makes human sense, right? If you’re more dedicated after going someone, you’re making more personalized content towards these accounts. And rather than just generic content, you’re going to get higher engagement, quicker close rates, and then in theory, more account value out of those accounts as well. And it can also be applied for existing customers and partners too.

0:09:35 Samuel Hall: We’re talking a lot about new business now. But like, if you’ve got a customer that’s spending lots of money with you and you know there’s room for expansion. So let’s give you a scenario. If you’ve got a product that is department agnostic, right? So like automation, you’re selling automation software and you’re working with the HR department, well, maybe the sales team could automate some of their flow or the product team could automate some of their flow, taking like transcripts and making it into like valuable feedback.

0:10:02 Samuel Hall: But they’re only working with one department. It’s like, well, how can we break into these other departments? What assets do we have to give our champion at the moment to expand into different areas of the business?

0:10:14 Taylor Wilson: I think it’s interesting because it’s not like more spray and pray and kind of traditional. We define our icp, our ideal customer profile, and then we go after that. So maybe it’s like directors of marketing or, you know, founders or whatever it is. This is more. It’s almost like I think about it as icp, but like on an account based level. But then you’re sort of targeting people all across the company, building almost like an echo chamber of marketing for people who just work at that company in general.

0:10:49 Taylor Wilson: And then it sounds like it’s also about getting marketing and sales and product in different departments all on the same page. About what kind of accounts are we? Like, what kind of companies are we targeting versus necessarily what kind of individual, specific job, role or user profile are we targeting? Am I following that right?

0:11:08 Samuel Hall: Yeah, no, no, it’s bang on. Joe mentioned Haynes runs Nyla Marketing. He’s an awesome guy. He kind of described account based marketing as like true. Account based marketing is probably one to one. So it’s like you’re going after one account, but some people like to bracket it up into like one to many or one to few. But like each deal is like its own branding exercise. So how can I get, like, how can I assemble a Navy SEAL team, right, of as you said, like aligning the sales and marketing team together. And there are also different components to that. So once you’ve got your icp, and there’s many ways to do that, you might want to look at your customer base. You might want to look at thermographics, pain points and challenges, technographics, buying processes, and then you’ve got the segmentation.

0:11:53 Samuel Hall: Here are one to one accounts. These are the people we’ll throw the kitchen sink at and do everything to land them because they just pay us millions Then it’s like the one to few, they pay us a little less. So maybe we’ll cluster them up and do a VIP dinner for the 10 ctos at that company and get them mingling. And then you’ve got like the one too many, which is like. Right. We’ll talk about webinars. We’ll do like a. Run a webinar on this specific topic that the next 100 counts. It will provide value to when it comes to the execution. So the aligning side. Yeah, you’ve got like map the buyer’s journey out with them. You want to kind of get someone, I would say from the marketing team, someone from the sales team, someone from the product marketing team. So the first one, I’d probably say the person responsible for abm, a sales leader, the product marketing leader, someone who knows the solutions better than you.

0:12:45 Samuel Hall: And then you probably want a fourth component which is someone that can do all the research. Right. Because use the analogy of like, it’s like prepping a house. I used to do decorating, painting and decorate, like working construction for a long time.

0:12:57 Taylor Wilson: But like, like the Renaissance man, you kind of did a lot of different things.

0:13:00 Samuel Hall: Now I’m just confused with life and I think I know what I’m doing. The fact like say it takes me from complete start to finish five days to paint a 12 bed flat. The first three days for that is prepping, rubbing down, sanding. It looks like no progress is happening whatsoever. Then you paint. So that’s like one day. So we’re on to day four now you can paint the whole thing in a day, nice and easy, quick. And that’s what everyone thinks is the easy part of like decorating and painting. It’s like, oh, why are they charging so much money? Well, you don’t see the prep work that goes into it.

0:13:34 Samuel Hall: And then the fifth stage is like the touching up. It’s like the optimization, the tweaking. But like you really need a researcher or someone dedicated to, to that to set it up in the right way. And that’s I think, what a lot of leaders struggle to get buy in with. Or like when. If I want to go to my boss and say, hey, let’s get an ABM program going, but it’s going to take this long. Well, they’re not understanding that first bit, which is the research. But once you’ve got all those components and then I would say you want to map it out to sales. You want to go like, and really feel like you’re on their side. So you make them feel like the pilot, you’re the co pilot, and just be like, who do you really care about?

0:14:14 Samuel Hall: I’m equally as invested as you to close this account. What do you need from me? But look, if we follow this ABM strategy and we give them personalized resources, if we give them this personalization, you have got like a 50% more chance of closing this account quicker, which is going to make you more money. You know, like, and talk about selfish best interests. That’s all they care about. So it’s about, like visually showing them and then on after.

0:14:43 Samuel Hall: It’s about like the feedback loops. Right? Once a week, daily. I don’t care, whatever your cadence is, just like, check in with them. If you get new insights on, hey, this strategy might be working. Let’s make this type of ebook or video game or whatever, put that to them, see what they think. If they. They’re the boots on the ground. They’re like the spies of the army, I guess. They’re the ones in there doing the conversations.

0:15:05 Samuel Hall: Extract that, see what you can do and just like, keep that going.

0:15:09 Taylor Wilson: Yeah, no, I think that’s really helpful to kind of break it down. And I actually, I really liked what you said about. I was having this conversation with someone recently who does a lot of sales coaching and I do a lot of marketing coaching. And we were having a conversation at a conference about how, like, that push and pull between sales and marketing and how a lot of times, I think, again, this is a great example of like, that coming together. And I like what you said about, hey, I want to close this account just as badly as you do. I’m just as invested in this. I think even just having that kind of conversation and language internally helps people get on the same page when you’re building out new programs, whether it’s some type of new, you know, top of the funnel legion, or it’s more of a really specific kind of strategic ABM program. So I like that a lot.

0:15:59 Taylor Wilson: Okay, how do you start measuring impact of abm? Let’s say you start prepping the house, you get it going, you move in, you optimize the bedrooms and, you know, the living room and everything like that. Like, I don’t quite like that chair here. It’s better here. How do you start measuring the impact, like, once it’s up and running and rolling?

0:16:18 Samuel Hall: Yes. Kind of following on what you said. Like, I only. I’m just as invested in closing this account as you are. I would kind of even like, be playful and caveat with them and Be like hey look, I’m not going to, I’m going to get fired here if like you don’t do your job well. So it’s like I really need you to, to close this account. What can I give you to close this account because then like you’re tying your emotional and personal interests to them.

0:16:41 Samuel Hall: I think a lot of problems, a lot of times fail to get buy in from leadership because marketing have created a presentation. Hey look at this, like branding and like branding is super important and all of this and like this deck or whatever. And it’s like marketing should always be saying we’ve done this because it’s going to help us do that. Because I think there are a few marketers out there. It’s just like a lot of wishy washy stuff. And I also think anyone that’s done ABM should probably do a sales job before because they’ll know how they can empathize with them in terms of impact. Every company measures it in different ways. So pipeline revenue are obviously like the key metrics. I’ve worked with people before with our products that measure it on a.

0:17:27 Samuel Hall: Well it’s quantitative and qualitative basis but it’s based off brand impression. So how did you feel before our session, like our video game session, our webinar session, how did you feel about X company before? So they’ll send out a pre qualification survey before and then like after that experience or event has happened, how do you feel about it afterwards? But yeah, pipeline revenue account engagement as opposed to like lead engagement is a big one. Like did we hit that account and how many people within that account or got talking because you need to run up multiple buyers at the same time.

0:17:58 Samuel Hall: And then I was having this discussion yesterday with someone and Chelsea Wells asked it from ABM, she asked what are the missing metrics or KPIs that are often overlooked to distinguish whether your ABM program is working well. So I asked that question to a guy called Sarab Sanki and he had a great answer and he said how much of the content a marketing producing is sales utilizing? And the reason that’s a great answer is because there is like some stat going around where it’s like 70% of all the content marketing use is just not being used by sales.

0:18:36 Samuel Hall: And on the other side of the equation, 30% of all the marketing content sales get, they’re editing themselves again anyway so there’s so much like bloat there. So we should probably be optimizing like the flow of that as well of like Right. Is the resources we’re giving sales actually contributing to like the end goal?

0:18:56 Taylor Wilson: Okay, so let’s pivot over into experiential marketing. Let’s define that. And then I want to kind of close the loop on how we can think about experiential marketing and ABM together, because that seems to be one of the things that you’re really well versed in. So experiential marketing, Talk to me a little bit more about what that means. Again, it’s like another checkbox in the marketing lane.

0:19:19 Samuel Hall: So when I talk to people or like when I can, I really try and promote it because it’s such a really cool industry to be in. And like, there’s one thing, like no one going to college or University to study B2B marketing, but there’s another thing of like actual experiential marketing, like building. I love building things and doing things. And to me, I guess like what experiential marketing is, is it’s like, can I create an activation that’s like a multisensory, like triggering emotion kind of experience and bring their brand into that and make it a reality. So make them feel like they’re a part of the brand when something’s happening as opposed to just be a passive observer. Like reading a blog.

0:19:58 Samuel Hall: A B2C example is like, you’ll see it all the time. Coca Cola are out giving out free Cokes in the street in a way that’s kind of it On a sports version. My friend works at Leo Burnett. He’ll post, he’ll like, on behalf of McDonald’s. They want to get like kids into football, which I find weird. But McDonald’s is like, slogan is family friendly kind of thing. But he’ll create like pop up McDonald’s branded like football experiences for kids.

0:20:22 Samuel Hall: And it’s just like really kind of. To me, it’s the most powerful form of marketing. And like, why would you not want to aim to it? Because it’s also the most fun type of marketing to do. It’s expensive, but it like works like, what are you going to remember your 9th Zoom call of the day? Or if someone put your content into a video game format and sent it to you, you know, it just like breaks that pattern.

0:20:42 Samuel Hall: It gets everything in, right? You’ve got the sales messaging, you’ve got the branding in, like, it encompasses everything. It’s like a full go to market experience.

0:20:50 Taylor Wilson: Okay, so how do we marry the two? Like, what’s one of your favorite campaigns of ABM campaigns that you saw? Experiential marketing brought into really, really well, sure.

0:21:04 Samuel Hall: So a digital one that I quite like. We run this for VMware. So VMware were promoting three kind of new products or verticals that they were trying to do. So VMware for context is cybersecurity company. And if you think about a cybersecurity solution, you know, it’s just like a webpage, right? Or whatever. Like, how much more interesting can you get with that? Like, not very. But they had three solutions. One was disaster recovery, one was secure confidentiality and the other was like east to west security.

0:21:36 Samuel Hall: So what we did, they selected 120 of the accounts that they were going after. At that point we invited them to like an in person session. So think of this as like a one to few in their case play. For a smaller companies, this would be a one to many play for sure. But VMware so big they’ll go after thousands of accounts at any one time. So once a few play. What we did is we made all the people joining the experience this video game, like counterintelligence agents, right? Secret agents. We like, we play to the ego.

0:22:06 Samuel Hall: Everyone’s a bit nerdy. And so we’re like, hey, you’re special agents and we’re going to take you on a mission here and you need to solve the mission. And what it wasn’t, which I think is also important to say is like, hey, we’re going to go into these rooms now and pitch these products to you of what each one is. What it was was we went through the missions one by one. They had to complete in 10 minutes before each one, before getting pushed to the other one.

0:22:29 Samuel Hall: It’s like an experience where confidentiality, for example, the first one, the doors were malfunctioning, right? Like everything was open and breached. What they had to do was go around, answer the questions to like close and secure the doors. But what these questions were were tailored to VMware’s like confidentiality tool. Or like what the industry like, why do I need this tool now? For example, 80% of companies suffer with blah, blah, blah. I can’t remember the things off the top of my head.

0:22:58 Samuel Hall: And then east to west security, same thing, but a different type of experience and environment that was based on that interstellar film, which I absolutely love. It was really cool. One of my favorite environments and experiences we’ve ever made. And then the third one was disaster recovery. So like, could you collect all the information, solve the puzzles again, all to do with like how companies currently process the disaster recovery things like that to open the door at the end to board the spaceship to get, get out of like the disaster zone.

0:23:27 Samuel Hall: And then how it ended was like a little wrap up from sales, a 20 minute kind of zoom presentation, but where they also announced the winner. So as they were going through these experiences answering questions, which is great for our client by the way, because they’re getting all the data on exactly on each individual what their problems are, there was a scoreboard and at the end it was like, right, we’re going to announce the winners and there were three prizes to be won.

0:23:53 Samuel Hall: So one of my problems with gifting at the moment is if, well, it’s not a problem. If you want to send me brownies in the post, I’m going to be forever grateful. I love brownies, but gifting is so hard to tie to the brand, especially with like cybersecurity. Like brownies have no relevance to like disaster recovery or confidentiality. And you could spend so much time trying to find the perfect gift.

0:24:14 Samuel Hall: Or what you could do is contextualize that gift sending process. So I could be like, hey Taylor, congrats. You got eight out of ten on the cyber security quiz. Here are eight brownies. And what that’s really done is it’s kind of like tied that whole go to market motion together so that it flows in a way that doesn’t feel like a bribe. If I send you a gift, it’s collected all the information. If I send a brownies in the post on the off chance I’m not going to get any feedback back, I’m not even going to know if they’ve got the brownies. But it’s like I’m not going to get any actual insights back as marketing that are going to help sales.

0:24:49 Samuel Hall: And I think that’s where like experiences like this are really great. Like the typical traditional workflow is, hey sales, Sally over here is downloading an ebook. Go follow up with them. I know nothing about Sally. I could do my like research online but I know nothing about her role. This way you’ve put on an experience that’s fun, engaging. They don’t think they’re being like interviewed or like discovered or whatever the the term is in sales.

0:25:17 Samuel Hall: And they’re just giving you that information because all they want to do is win prizes, be at the top and kind of learn. So yeah, it’s kind of experiences like that which are on brand to the client solution that actually give value to the sales process as a whole would probably be one example.

0:25:33 Taylor Wilson: I like that. I think, I mean Something that I talk about a lot is consistency, and I think it’s, like, when you think about that kind of story is like. Like every little touch point kind of like somehow connecting back to the brand and. Or, like, the aud need. I think that’s like. That’s part of, like, being consistent across the whole thing. You know, you gotta, like, put all the dots together, just like when you’re building a house, like, consistent sort of progress.

0:26:01 Taylor Wilson: Right. So it’s that it all lines up. We’ve got some themes here. We didn’t know we were gonna have these themes. They just came out, but I like them.

0:26:08 Samuel Hall: I think we should bring everything back to construction as well, because it’s such an easy. We will. Yeah.

0:26:13 Taylor Wilson: I have never done construction myself.

0:26:17 Samuel Hall: You don’t want to. You don’t.

0:26:19 Taylor Wilson: I don’t, but it’s easy to understand. Yeah. My brother owned a construction company for a long time, and that’s his thing, you know? But I don’t know anything about that. But I. I’ll hire someone to come paint my house. Sam.

0:26:32 Samuel Hall: Not me. I ruined so many people’s houses.

0:26:35 Taylor Wilson: Yeah. Yeah. Luckily, I don’t need any painting anytime soon. Okay, so I want to wrap it up with two questions. You know, a lot. And this is something I just came up with while we were talking. This inspired me. It inspired me to. On a Friday recording, to have a little bit more fun. So a lot of times, you know, we ask. What would you ask your former. What would you tell your former self or your younger self or whatever? Everyone asks those things.

0:26:59 Taylor Wilson: I got two questions for you to close us out. What’s for dinner tonight?

0:27:05 Samuel Hall: I actually have nothing. I might try. I want to make salmon on cru. Actually, not to be too bougie. It’s actually very easy to make just, like, salmon and puff pastry and stuff. But, yeah, I think I might go down that route because I haven’t cooked for a long time.

0:27:18 Taylor Wilson: Salmon. I love salmon. I actually literally just, like, put some salmon out to thaw myself today.

0:27:24 Samuel Hall: North Carolina. South Carolina got good fish, right?

0:27:27 Taylor Wilson: Like, well, I don’t know. I mean, South Carolina, yeah. Along the coast. I’m like. I’m a little ways from the coast, so I don’t really have a lot of, you know, like, we’re not famed for fish up here in the mountains where I am, but definitely down along the coast. Okay, so maybe some salmon for dinner. Next question. If you could go anywhere in the world right now, where would that be? It’s not New York. You already told me. About that.

0:27:55 Samuel Hall: Honestly, like, all. So I’ve done a lot of traveling last two years, and it’s been really, really fun. And like, I love Thailand. I went there twice for like six months in total. I think what I haven’t had in a long time, it’s like a luxury, like, or like not even a luxury, but just like an actual resort holiday. And like something like Bora Bora, which I like will not be going to anytime soon because it’s ridiculously priced, especially from the uk or like some like, tropical thing where I can just chill out for a week would be my ideal situation.

0:28:26 Taylor Wilson: And like unplug the phone. Would you just like, do a digital detox?

0:28:31 Samuel Hall: The last. The last. So in four years, the last four years, I’ve only not taken my laptop away with me once. And that was for my best mates. Stag do, I think you call them like bachelor. Bachelor parties. And it was bliss. And I’m like, I need to do. I need to do more of this because if I’ve got it there, I just want to open it. Yeah. What about you? Where would you go?

0:28:54 Taylor Wilson: Same with you. Okay. I actually haven’t been to Thailand before. That’s definitely on the list. I also want to go somewhere just like completely removed. That could be a mountain place. But I already live in the mountains, so now. It’s funny, I. I was never a beach and I always, like, lived in Texas, where you don’t have like beach or mountains or anything. You know, you got cowboys. But now that I live in the mountains, I find myself wanting as frequently as I can to go to some sort of beach and like, get in the ocean.

0:29:26 Taylor Wilson: So even if it’s as just simple as like going. I love going to Miami. I’ve been there a bunch and I just. It never gets old for me. You know, the water there is great. I just like to float and feel that salt water and it’s just like completely re. Energizing. So somewhere, like, you and I would like unplug the phone.

0:29:47 Samuel Hall: Let’s. Well, yeah, let’s. Let’s plan a trip. There we go. Might get a group discount as well.

0:29:51 Taylor Wilson: Let’s do it. Let’s do it. All right, cool. Hey, Sam, if people want to follow along with your journey, learn more about ABM Answered. What’s the best way to find you online and get in touch?

0:30:01 Samuel Hall: Yep, LinkedIn. If you type in Sam Space hall and then type in ABM answered, I will come up.

0:30:07 Taylor Wilson: It’s not Sam Shaw either. You know, that’s how it is. Yeah. Yeah. Yeah.

0:30:11 Samuel Hall: Unless you’re from the South.

0:30:13 Taylor Wilson: Yeah, unless you’re from the South. And I am. We talked about that offline. Sam’s gonna come down to the Carolinas soon again where I live and enjoy some Southern people Southern hospitality.

0:30:25 Samuel Hall: We’re off to.

0:30:26 Taylor Wilson: Well, it’s so good to talk to you. I hope this was a good conversation. Everyone in listening today, maybe to get some juices flowing about ABM and experiential marketing and what Sam likes to eat for dinner.

0:30:41 Samuel Hall: Yeah, I might have food poisoning, but tomorrow. But we’ll see. I’ll give it a go. Thanks very much, Taylor, for having me.

0:30:47 Taylor Wilson: Yeah, all right, it’s been a pleasure. And just until next time, let’s keep talking shizzle. Well, hey there, that was fun. I love how much mind blowing and mind opening shizzle our guests bring to us with every single episode. We hope you enjoyed the conversation as much as we did. Make sure to hit that subscribe button on your favorite podcast player so that you don’t miss a beat of the Talking Shizzle podcast.

0:31:21 Taylor Wilson: And if you’re listening on Apple, be sure to let us know what you thought and leave us a review. We’d love to hear from our listeners so that we can bring you all the good, juicy business growth shizzle that you’d like to hear about. Be sure to get in touch with us and follow along@creativeshizzle.com or shoot us an email at podcastreativeshizzle.com now until next time, we hope you go get your big shizzle done.